SCEE: Price Cut Time?

Microsoft has confirmed that the Xbox 360 will see another price drop in the UK, taking the Arcade unit down to just £129.99.  The cheapest PS3 is now more than double that, at £299.99, whilst the top spec 360 model, the Elite, is £229.99, which is an absolute steal.  These prices are effective from Friday.

“Xbox 360 has now sold over 20 million consoles worldwide and due to its unprecedented success, we are now able to pass on the rewards of that success to the consumer with a new retail pricing from £129.99”, said Neil Thompson, Senior Regional Director, Microsoft UK.  “With more games, more entertainment with Xbox LIVE and now even more value, we are looking forward to welcoming more customers into the leading Next Generation console, Xbox 360.”

Incredible prices, and surely SCEE can’t be thinking that leaving the PS3 at £300 is a good idea.  If we don’t see a decent price cut from Sony it’s going to be a very tough Christmas for them.  Time to stop thinking we’re made of money, guys.