Pure Speculation: PSPhone

My take on the latest round of PlayStation Phone speculation and news of PSN's expansion beyond PS3.
Published 10/05/2009 at 23:15 by Watchful

What I cannot understand is why the world seems to want or expect the mythical PlayStation Phone.  We obviously have no real evidence of what a PSPhone would look like or what it’s capabilities would be.  Would it essentially be a touchscreen PSP where once you select the Phone icon from the XMB you get a set of phone buttons on the touchscreen to tap away on.

Could such a device from Sony Ericsson do better the Nokia’s attempt at a gaming handheld/phone hybrid, the N-Gage.  We all know how well that device, with it’s unique side-talking ‘feature’,  turned out; Nokia scrapped it as a hardware platform and it is now just a gaming API in it’s standard range of phones.

Maybe it would essentially be an iPhone clone with PlayStation branding.  The iPhone and it’s App Store have undoubtedly been a success, but such a device would not be a replacement for a PSP, so it would occupy a new place in the PlayStation family, catering to more casual gaming.  Perhaps that would make it a more likely younger sibling for the PlayStations we already know.

You have likely read elsewhere on the Intertubes these last few days that there has been another round of speculation amongst the gaming media about the likelihood of a Sony Ericsson PlayStation phone.  This time it was started when Sony Ericsson’s President, Hideki Komiyama, spoke to the Financial Times.

The bulk of the article concerns the tough time that Sony Ericsson is having in the mobile phone market at the moment; how it’s lost the momentum it gained when it introduced the Walkman and Cybershot phones and it’s X1 smartphone has been something of a failure.  But one short paragraph towards the end of the article is what has got gamers talking:

He expresses interest in Sony Ericsson carving out a niche for itself based on Sony’s strength in gaming. He says a PlayStation mobile, building on the Walkman and Cybershot phones, “could happen”.

That’s it.  All he says it that a PlayStation phone could happen.  Well of course it could, that’s not news is it, but it has been enough to get all the usual suspects trotting out their pictures of PSPhone mock-ups.  So as a story completely devoid of news, I was ignoring it.  But then I read something else today that got me thinking more about it.

On Edge Online I read about a recent interview Sony’s Chairman, Howard Stringer, gave to Nikkei Electronics Asia.  The full interview is very interesting and worth a read, but one sentence Edge highlighted is relevant here.

Next we will be expanding the PlayStation Network to hardware other than the PS3, because the number of PS3 units sold puts a limit on the scale of the network possible.

Now while the PSN is accessible on the PSP already, I think it is fairly safe to discount that as being the “hardware other than the PS3″.  So what else could PSN be expanding onto?

Perhaps the PC, where they might take the fight to Microsoft’s Windows LIVE that compliments the service on Xbox.  But Sony has no stake in the PC.  It has no incumbent operating system to tie people to, so no, I do not think the PC is likely to be PSN’s next destination.

Surely a far more likely target would be mobile phones.  The existing PSN could easily serve as the foundation for an App Store-style destination.  But they would need a route to market to get a Mobile PSN Store established.  Sony have that with Sony Ericsson and Sony Ericsson are looking for ways to build their market share.

In their article, the FT say that “Sony Ericsson is hoping to begin selling at least two new smartphones by the end of this year, and a third early in 2010″.  Perhaps those new smartphones’ unique selling point will be the presence of the PSN on them.  Perhaps we should not be expecting a PS Phone, but a PSN Phone.  A subtle difference, but one that is perhaps more likely.

As the title says, pure speculation on my part.  Let me know what you think in the comments.

Comments

Please note that all comments are the opinion of the individual author and not TheSixthAxis.

  1. Nah, i can’t see this working, if they can pull it off, great, i just don’t see it as anything more than a concept though.


  2. Good thinking.


  3. Sony Online Entertainment has a reasonably large catalogue of games at http://www.station.sony.com/ including EverQuest, The Matrix Online, and forthcoming PC & PS3 MMO’s Free Realms, The Agency & DC Universe, perhaps the widening of PlayStationNetwork will have something to do with the PC or more specifically these titles and other future titles developed in tandem for the PC & PS3.

    I know for a fact that Sony have a Bravia range of phones due for release when the timing and network infrastructure/technology is right, this will mean there will be Walkman, CyberShot & Bravia… making a PlayStation Phone even more conspicuous by its absence.

    The danger for Sony is if the machine has a good spec it will cannibalise their exisitng PSP market, but if they try to limit the technology then it will most likely fade to obscurity like Nokias n-gage platform


    • Sony Ericsson Bravia phones have been on sale in Japan since 2007…
      http://www.pocket-lint.com/news/news.phtml/6318/7342/sony-ericcson-bravia-mobile-phone.phtml


      • Yeah,

        At conferences and trade events I’ve seen UK spec’d ones as well (actually held them and used them) but the whole DVB-T / DVB-H thing has been ruined in Europe by lack of guidance from the EU, therefore 1 single standard never took hold, so none of them have worked (so far), so they are waiting for 4G streaming I think, unless 3.5G (HSDPA) is good enough, but in the UK the networks are very, and won’t allow open use of video content, unless they can lock it in to a subscription model


  4. A PSN phone would be handy if we had the movie service over here!
    It would be very tempting to download a film onto my PS3 HDD if I knew I could also get it on my phone to watch on the go at no additional cost!
    Or being able to download things to your phone while your out and then transfer them straight to your HDD ready to play when you get home again would be fantastic!


    • (In the US) You can watch downloaded stuff on your PSP can’t you? This is what I mean about Sony having to make a machine good enough to have loads of features, but not to good to take all their business away from the PSP


      • And whatever happened to being able to put a copy of a Blu-ray film on your PSP to watch on the move. Haven’t heard anything about that for a long time.


  5. I remember when the speculation of a PSPhone began and there was one thing that stuck in my mind as to why it didn’t happen back then. It was that Sony wanted to produce phones as Sony and pull out of the Sony Ericsson brand. They were waiting on this before releasing a PSPhone as to maximise profits, believing a PSPhone to be a real money maker. Now whether this was true or not is another matter, hell I don’t even know how Sony Ericsson works…is it a merger of two companies or a partnership of two entities working together…
    Still I don’t know how much a PSPhone would interest me these days. After shelling out a fortune on contracts for great phones and being excited by their features for all of two minutes I think it’s time I got a phone that just did the basics..


    • To the best of my knowledge, Sony Ericsson, is essentially just what used to be Ericsson’s mobile phone business, but with licensing agreements to the use Sony branding.


      • Yep, everything is made solely by Ericsson.

        Shame because I used to love Sony phones and their OS, remember the Jog Wheel on the J5/Z5, quick and easy to use, saying that I’ve only owned Sony Ericsson phones for years now.


  6. nah srry but makets for phones are to broad and a psphone will be uber pricey and sony should have learnt their lesson with price tags so i dont think they would risk it


  7. i ment markets


  8. hhmm… If they make it more like the iPhone with some fun App type things that aren’t really full games. They then could have unexpected results with it, if it actually comes to the phone market. Then they give it to all of the phone companies so that everyone and their service providers can have it instead of the iPhone. That is what I believe to be the only weakness to the iPhone.


  9. If a PSPhone did come out eventually, I still don’t think I’d buy it, unless it could offer me something which neither the iPhone or the PSP could do (not that I have either of the aforementioned gizmos). I’m just now looking into getting an iPhone or the like, and if this was on the market I think I’d still choose the iPhone.


  10. Moving the PlayStation brand to a phone platform would be an intelligent move. Why the iPhone has been so hugely successful is because Apple invested their brand and already established apple store and software into a product that is with you 24/7. In terms of brand recognition, Sony aren’t quite there yet, but they are now using the cross media bar in their Blu:Ray players and latest TVs. I’d expect it to be spread right across the product range.

    If the next PSP comes out with a touch screen, there will games that support this. What if a phone came out that had a touch screen that only supported those games as opposed to the entire PSP catalog? That would be a smart move.


    • If it gained significant traction then it will still have a chance of cannibalising the PSP market, but I’m not sure the PSP is capable of going to the next level in its current form anyway.

      This is the advantage that new entrants have over incumbents, they can go out and make the best machine possible at the time, without any other departments hindering them in case it becomes too successful.


  11. I think the last I heard from someone in the games division of Sony talk about this, they basically said that Sony Ericsson were not good enough to carry the PS brand. Since Ericsson’s phones are still suffering, I don’t see anything being announced. Unless the money men have been making wildly optimistic calculations…


  12. I would love a PSPhone the iPhone has worked so why not the PSPhone?