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Call Of Duty: Modern Warfare 2 To Cost Nearly £55

COD: MW2 to retail for £54.99 and yes, it is COD: MW2
Published 12/07/2009 at 15:00 by tom_lord
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A quick browse around the usual online game retailers reveals that Call Of Duty: Modern Warfare 2 will have a recommended retail price of £54.99
Most new-release PS3 games have a retail price of £49.99, with most retailers slashing that by £10 in the race for getting the most sales. But, with the advent of COD: MW2, that seems to have been pushed up by a whole £5. Now, that is not a lot of money, but surely it’s the principle of it being more expensive than any other new release title that smacks of Activitions’ ability to squeeze every last penny out of PS3 owners (DJHero anyone?).
Of course, games with peripherals are more expensive and that is totally understandable. Also, collector editions of games tend to be in the £40-£50 bracket, but at least you get some sort of figurine/art book. With COD: MW2, you don’t get any such extras, just £5 less than what you were expecting to pay.
Will this stop the game from being a massive seller? No, not even close. However, if this game does sell a shed load despite having an RRP of £54.99, will other games follow suit? The follow up to COD 4: Modern Warfare is the favourite to be the best selling game this Christmas season, so will there be a spate of retailers selling it below cost as a loss leader? Asda and other supermarkets have done it in the past with the Harry Potter books and other products, so could we see something similar with COD: MW2?
In other related news, Robert Bowling (Community manager for Infinity Ward) has revealed through his Twitter that the box art for the game will indeed carry the Call Of Duty (COD) moniker. You can see the picture here http://img197.yfrog.com/i/ia1n.jpg/. Up until now, Infinity Ward and Activision have been quiet on whether the game will carry the infamous title, but this image all but confirms that it will indeed be called Call Of Duty: Modern Warfare 2. With the release coming ever closer, be sure to check the TSA for all the latest news.

A quick browse around the usual online game retailers reveals that Call Of Duty: Modern Warfare 2 will have a recommended retail price of £54.99.

Most new-release PS3 games have a retail price of £49.99, with most retailers slashing that by £10 in the race for getting the most sales. But, with the advent of COD: MW2, that seems to have been pushed up by a whole £5.

Now, that is not a lot of money, but surely it’s the principle of it being more expensive than any other new release title that smacks of Activitions’ ability to squeeze every last penny out of PS3 owners (DJHero anyone?).

Of course, games with peripherals are more expensive and that is totally understandable. Also, collector editions of games tend to be in the £40-£50 bracket, but at least you get some sort of figurine/art book. With COD: MW2, you don’t get any such extras, just £5 less than what you were expecting to pay. The RRP of £54.99 has seemingly been ignored by online retailers, with both Play.com and Amazon listing the game at £44.99 and £44.96 respectively. But who knows how much you will have to pay from a retail store.

Will this stop the game from being a massive seller? I don’t believe it will hinder it massively, if at all and if this game does sell a shed load despite having an RRP of £54.99, will other games follow suit? The follow up to COD 4: Modern Warfare is the favourite to be the best selling game this Christmas season, so will there be a spate of retailers selling it below cost as a loss leader? Asda and other supermarkets have done it in the past with the Harry Potter books and other products, so could we see something similar with COD: MW2?

Comments

Please note that all comments are the opinion of the individual author and not TheSixthAxis.

  1. Extortionate price. Will not be paying over £40 for this


    • im not eny way cus i pre-orderd it from Game the first day u could for £39.99 and now thats all i have to pay :D


  2. So what! I’ve been going to Ireland for years to visit my family members and Games over there can reach as high as 65 euro.


    • Not any more. I’m Irish (born and bred in Midleton, Co. Cork) and in my local Gamestop I have only ever seen one game over €60 that was not a collector’s edition and that was Killzone 2.


      • Iv’e been in ireland for a year and my friend spent 70 euros on little big planet at gamestop. I had the sense to order it from the uk.


  3. That’s a lot of money. I wouldn’t pay more than £40 for a CoD game.


  4. This is just beyond a joke and if anyone buys this game at RRP then they’re a muppet.

    I doubt I’ll be buying this game at all.


    • Agreed, no way just wait two weeks and while no one will buy it at that price (muppets excused) the price will drop.


      • mums will still go down to gamestop of gamestation or what ever and buy it for their kids at the price.


  5. well i was thinking about getting this but i would rather buy battlefield 2 and/or M.A.G wasn’t it like £45 for cod 4? with retailers nocking £10 off?


    • i prefer the look of mag anyway. You need to use tactics and you’re brain to play it unlike Cod where anyone can run and gun


      • yh i have never been a fan of cod really but i thought i would give this one a go maybe ill rent it


  6. Everyone knows most gamers would buy Modern Warfare 2

    Why not making more money with few Pounds more?

    It’s the same with the iPhone, they know a lot of people want it, so they keeping it expensive.

    I’m not saying this strategy is good, but it’s smart.
    I will buy Modern Warfare 2, but I’ll search for a cheaper price then :-s


    • The price is deeply frustrating, but the simple fact is most people will still buy it. Just a bit of a faff now to hunt down the best deal. I completely understand why they are doing it (If demand is up, then logic says price goes up too), but I really don’t think it is necessary.


      • Not that any developers will ever do this, but in my opinion if demand is up, if anything the price should go down, because they’ll still be making a MASSIVE profit.


  7. Bearing in mind that there’ll probably be two DLC packs at about a fiver each, do they really think people will pay £60 for this game? I’ll buy it, but not for more than £35.


    • I think £35’s a bit hopeful i mite go as high as £45 but if its a higher i think ill just wait


  8. Eh, i’m not buying it anyway, but that is one hell of a price.


  9. Activision must realise that they are becoming VERY disliked by the gaming community with cheap shots like this. I doubt they care though with all the money they will be getting from this game.

    Still, what makes it so good that they can charge £5 more than every other game this generation?


  10. Absolutely ridiculous RRP, clearly activision trying to push up their profits because of the hype surrounding this game. Bunch of… well you know what.


  11. no wunder they wanted a ps3 price cut so people could buy modern warfare with the saving they made


  12. I was never going to rush out and buy this on release anyway, but that rrp is a rip off.

    If I decide to get this game, it’ll be a long time after release when the price has dropped!

    Besides, there’s too many other better (in my opinion) games coming out this year that I’m looking forward to more.


  13. Activision who complain the PS3 is too expensive when it’s sold at a loss. Then they throw a cheap shot like this.
    I’m not paying £55 and I hope many others don’t, because I don’t want other games developers to think this pricing is acceptable.


  14. They’re taking the mick if they think I’ll be buying it for even £45. I really was looking forward to it but I can wait until it gets discounted somewhere.
    At that price it’ll tempt alot of buyers to go down the pre-owned route, I wonder how they’ll feel about that?


  15. only pay over 40 for a game if its a special or limited edition version of the game



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