How Xi Changed Home Forever

nDreams' pivotal ARG saved Home from obscurity.
Published 08/08/2009 at 23:00 by nofi
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On the 23rd of February this year TheSixthAxis exclusively posted the world’s first screenshot of Xi, the alternative reality game that would, over the forthcoming months, change the face of Home forever.  Back then people had only just started to pick up on the strange graffiti around Home, which, coupled with some bizarre messages springing up on your in-Home PDAs got the whole internet talking.  Truth is, we didn’t know just how big Xi would be back then and whilst it was with some relief to finally see the area in Home that the screenshot was taken from, by then the whole thing was already well into its stride and we’d got a little left behind with the speed at which the story was developing.

This blog isn’t one that will go over the exposition of Xi – if you were there then you’ll have your own memories and interpretations and I don’t want to attempt to convey anything that might interfere with your own feelings on the subject – but it is worth talking a little about how Xi got started and how nDreams, the team behind the whole thing, managed to turn Home into one of the hottest topics of the year, neatly sidestepping any of the otherwise major omissions the service still appears to be suffering from whilst providing a hugely sticky platform that spanned not only Home but the internet and print media worldwide.

“Xi started at the Edinburgh Interactive Festival a couple of years ago,” says Patrick O’Luanaigh, the founder of nDreams, speaking to Edge.  Patrick had witnessed the Home talk from Pete Edwards (in charge of Home for Sony) and decided to pitch an idea to Phil Harrison – an original ARG (alternative reality game) that would “grab people’s attention and make them want to come in.”  Whilst Sony’s only brief was to create something exciting, nDreams managed to create “an engaging tangle of both real and virtual spaces, linking websites, YouTube clips, purpose-built Home areas and minigames” and tied everything together into an ever-evolving mystery that required daily visits to Home from dedicated gamers hoping to solve the story’s riddles.

Over the course of Xi, which spanned three months, the team created 12 spaces, 24 minigames, 108 videos and four websites.  nDreams had a chart that covered the 12 weeks, and every day from the first to the last was documented and planned precisely, ensuring there was always something new for visitors to discover and work on. “We were really able to push Home,” says O’Luanaigh.  “We were given carte blanche to mess around.”  Official visitor figures reflect the team’s success: 4 million visits to the central hub space, and over half a million unique players took part in Xi.

The problem now, of course, is that without Xi Home just feels empty.  Without the need to head back each day to meet friends working towards a single cause, no matter how virtual and existential, no amount of publisher-sponsored spaces seem able to fill the boots left by nDreams’ temporary absence.  Sure, some of the recent areas like the Buzz! space are clever enough, but do they get the whole internet talking?  Fans of nDreams’ work needn’t worry too much though, although the team aren’t likely to jump into another large scale Home project right now theyvaren’t done with Home completely – TheSixthAxis expects two new spaces from them to appear this month, and the developers tell us that they’re currently “working on plenty of fun projects” which will include “new spaces and apartments and games.”

Whatever platform they work their magic on next, it’s only fair to say that no matter what you think of Home or even the whole Xi phenomenon, nDreams’ Home work was pioneering and must have made Sony’s competitors green with envy. You can read more about nDreams, Home and Xi in this month’s Edge magazine (issue 205) which is on shelves now, and you can follow nDreams via their official website and read more about Xi here.

Comments

Please note that all comments are the opinion of the individual author and not TheSixthAxis.


  1. Awesome, I missed out on xi through an apathy towards Home, but I’ll be all over next stuff from the beginning


    • I can’t believe how good it actually was. I also can’t believe how much I really miss the community side to it which was absolutely amazing. There were even fansites of it even which are still running today. I just wish more people could have experienced it.

      You really missed out mate!


      • I KNOW, I GOT SOO EXCITED I GOT BANNED OF THE EU FOTRUMS FOR BEGGING FOR KUDOS LOL!!


  2. The reason why Home needs something like Xi is because all MMOs need some kind of purpose. Whether its to grind your way to level Xty-X with yet another character (though plenty people burn out on WoW), help your faction take control of a star system, or just to mess about within the games physics to recreate the twin towers’ collapse, all MMOs have a distinct purpose.

    Home just doesn’t have one yet. People use their PS3s to play games, and Home’s potential remit of letting gamers meet up before and after a game just doesn’t work when its easier to just spot that someone is playing a particular game, put your disc in and join their match.
    Even if you do feel like meeting new people, its pretty essential to have a keyboard plugged in, otherwise that greeting could take 20 minutes.

    So yeah, we need more Xi type ARGs or some other thing to actually do within Home in order to keep people coming. The really difficult part will be to keep constantly pumping out enough fresh content on a regular basis.


    • home did have a purpose.
      for meeting people round the world and getting you into games in groups.
      then phil left and the management took over and turned it into a virtual mall, oh and better yet they decided to shop it up into regions so that not only does europe get the shaft once again, i swear scee are turning europe into a virtual ghetto, and then they prevent you meeting people outside your own region.
      i don’t even bother plugging in my keyboard on the odd occasion i do go on home because there’s rarely anybody else in the same space that speaks english, other than the set “hello, where are you from” lame chat up line, that or an anonymous friend invite.
      and game launching?
      don’t get me started, there are like three games that support it now?
      yeah it’s up to the devs, yeah that another convenient excuse, like localisation and that bloody patent, you can patent the code that does a generic function like in game custom soundtracks but not the function itself, funny how they don’t enforce demos for store titles because that would create too many delays yet ms do and their arcade output far exceeds that of the ps store.
      if they made these functions mandatory they would be supported, but sony in their, what the opposite of infinite? wisdom decided not to do that.
      they supposedly made trophies mandatory, but games are still being released without them.
      and why did they not realise the “legal issues” with the tvs and picture frames before they showed them publicly?


  3. I missed out on Xi cause I rarely go on Home.
    But the next time something is put on, I will try it…If I can ofc lol


  4. I got bored of home pretty quickly when i first got my ps3, it promised so much and delivered very little. But when ‘xi’ come out i was drawn into it again and found myself eagerly awaiting the next puzzles to solve (some of them impossible without help) and logged into home almost everyday. I also made some new friends, most of them i never would have met if it wasn’t for ‘xi’. It’s a shame it’s all over because even with all the new spaces, home just feels empty again.

    I hope they do something similar (and as much fun) in the future.


  5. XI was brilliantly thrilling, clever and exciting. The fact that it was also free was brilliant, as i thorght we would hav to pay an ‘entry fee’ to get into the main hub.
    Last night i had another blast with my mates in the Buzz space, the quizzes are really good fun and i would reccomend everyone to have a go with a group of your mates.


  6. XI was cool not in tooo sort of thing but got me going for ages few butterflys i didnt get but thats ok,roll on the next puzzles set by them.


  7. I never really got into Xi. But that was mainly due to home crashing everytime I loged in. In fact I haven’t even gone onto home since I had a look at Xi to see what it was all about.

    What’s it like now?


  8. Perhaps I need to start getting into Home. It’s not that I find it poor, in fact I consider it quite brilliant.
    However, there’s just so much downloading and when a new area is released you can’t just jump straight in and play, it must be downloaded and this frustrates me and puts me off. :(


    • This is what makes me not want to go into home aswell. All the downloading that needs to be done.

      And why do we need to download the entire space again if they only change a slight thing.


  9. I had a quick look at Xi but didnt really get into it (apart from the puzzles in the manhole cover. I got into Jess’s party, but didnt see what else to do after that so gave up..

    Im pretty useless at all this abstract puzzle stuff anyway.


  10. Are you sure you were’nt banned for shouting? ;)