Toshiba Embrace Blu-ray
A little late to the party, the Japanese giant gets behind Blu-ray.Published 10/08/2009 at 14:00 by nofi
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Toshiba, one of HD-DVD’s strongest supporters, has finally given in and confirmed that they’ll be making Blu-ray players soon. Despite Blu-ray ‘winning’ the HD war back in early 2008, Toshiba has only just begun production of the players, which will include stand-alone equipment and internal PC drives, with the first products expected to be out before the end of the year. “In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA,” said a press statement.
Toshiba will also be joining the BDA (Blu-ray Disc Association).
Source: BBC.
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stingraz | 10/08/2009 14:16
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That’ll really put an extra sting in Sony’s sales!
td_rules | 10/08/2009 14:19
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Bluray isn’t owned by Sony
stingraz | 10/08/2009 14:29
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I know that, it means that Toshiba will be pushing Sony for Blu-Ray sales now as well. Already adding to Sony’s problems.
ghost5 | 10/08/2009 15:34
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I don’t have any proof of this but doesn’t Sony make royalty monies for every Blu-Ray Disk and Player sold? If so then this is a good thing for Sony overall
Paranoimia | 10/08/2009 15:50
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Them and a lot of other companies. It wasn’t Sony alone who came up with Blu-ray, there were several major companies behind it. It’s just Sony that always get singled out because they are, perhaps, the biggest name.
Not that the others are exactly ’small fry’: Pioneer, Samsung, Hitachi, Panasonic, Philips, Thomson, Sharp and LG.
10dvkz | 10/08/2009 14:20
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I knew BluRay was going to win the ‘war’ since the beggining of it. Sony has inntroduced a lot of things into the physical media: the disc in the PS1, the DVD in the PS2, and now the BluRay in the PS3. Who knows what they’ll introduce next, maybe holographs or something, who knows. Something for sure is that the other consoles are going to adopt the new physical media.
colmshan1990 | 10/08/2009 15:21
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Don’t forget Betamax
10dvkz | 10/08/2009 15:29
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Yeah thanks for reminding me.
BoyDay | 10/08/2009 14:22
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Dear Tosh,
Welcome to 2008.
Regards,
BoyDay.
Cadabena | 10/08/2009 14:26
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I think Toshiba have learnt, if you can’t beat ‘em, join ‘em
Bilbo_bobbins | 10/08/2009 15:06
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This can only be a good thing. Good news more are supporting it.
Bladesteel | 10/08/2009 15:57
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Now what happens if they take the upscaling techniques they claimed would make dvd just as good as blueray, and apply them to the blueray data? Either toshiba players should have way superior image quality, or they were lying all along. (No prize for guessing what I think)
Paranoimia | 10/08/2009 16:26
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Why would you want to upscale an image that is already at 1080p? What would you upscale it to?
Since consumer TVs only go up to 1080p, they would presumably downsize the upscaled image, resulting in an over-processed and inferior image.
Bladesteel | 10/08/2009 22:56
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Well eventually there will be tvs with higher than 1080p. Also if you choose to zoom into some hd content you would need to upscale it. But I was really trying to ridicule toshibas argument “So you didn’t choose OUR hd format. Well fine, but we’re not going to sell blue-ray cause upscaled dvd is just as good.”
I believe tosh are a a bunch of lying tards. When you market your products with to opposite arguments (“hi-def is good, buy HD-Dvd!” vs “Hi-def is unnessesary buy upscaled dvd”) you were knowingly lying in one of the cases. So now that Toshiba have proven themselves to be liars we should all just avoid their products, since they can’t be trusted.
iNsAnE_gAmInG | 10/08/2009 16:35
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Toshiba have some mint TV’s on the market. I’m sure them embracing Blu-Ray can only be bad news for Sony.
TheDeathAvenger | 10/08/2009 17:07
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I like how the quote says “Toshiba has decided to join the BDA”, and then Nofi says “Toshiba will also be joining the BDA”
BetaGhast | 10/08/2009 20:29
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oh no.. infolinks? they annoy me xD
on topic: about damn time!!
gurglesletch | 11/08/2009 05:22
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That has to be humiliatiing for them to lose with HD-DVD and then join their competitors with BLu-Ray Hi def.
a inferior race | 10/08/2009 14:35
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This also means that the price of parts of will rise.
td_rules | 10/08/2009 14:39
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Economies of scale- more parts made, price lowers.
More competition, better quality hardware- Consumers win, YEAHUH!
ghost5 | 10/08/2009 15:37
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or the mini disk – such a shame it failed as they where great. It’s downfall was it was over priced and then MP3 players became popular a couple of years later.
Nintendo have patented a storage media that wipes the floor with blu-ray using holograms or something. It was thought though that this technology is a long way from being usable.