Official: Xbox Elite Drops to £199

"There has never been a better time to purchase an Xbox 360" say Microsoft.
Published 27/08/2009 at 9:34 by newsbot
Related stories (more)
Microsoft Prepping £199 Elite [36]
360 Price Cut Incoming? [21]
Rumour: Microsoft Preempt PS3 Price Cut [47]

Rumours yesterday, fact today – the flagship Xbox 360 console is now under £200, we’ve just had the press release through, thus:

Xbox 360 today, it says, invites you to experience more fun, more entertainment and more ways to connect with friends and family at an even better value. From August 28th 2009 an Xbox 360 Elite console will be priced at only £199.99 estimated retail price (ERP). And with 120GB of storage, there’s plenty of room for your favourite games, movies and more from Xbox LIVE.

Xbox 360 puts all your entertainment in one place so you can play games, watch movies, listen to music and coming this Autumn, watch live TV via Sky Player, Sky’s Online TV service as well as being able to enjoy music with LastFM and be part of the social collective with your Twitter and Facebook, all from your Xbox 360.1 And, as announced earlier this year, the Xbox 360 bought today will work in the future with “Project Natal” the controller-free gaming experience.

“With the Christmas season right around the corner, it’s another opportunity to put the consumer centre stage with entertainment and games that everyone will enjoy,” said Neil Thompson, Senior Regional Director ,Entertainment and Devices Division, Microsoft UK and Ireland. “We have a goal over the next 18 months to deliver value with amazing content and rich interactive experiences in the living room.”

It’s now £159.99 for Xbox 360 Arcade, the Xbox 360 Pro with a 60GB hard drive is to be phased out.

Comments

Please note that all comments are the opinion of the individual author and not TheSixthAxis.

1 2


  1. Wow, I wish I had a spare £200 now, thats a pretty darn good price


  2. Elite for £199.99 is good value, I’m not so sure about the Arcade at £159.99 with zero games though

    Does the Elite have WiFi built in?


    • No you still have to buy the adaptor for wifi.


    • No


      • no point then. slim time


    • sony should have on the boxes of ps3 “other games consoles cost £50 less but they don’t have …… and name every thing


      • Bit wordy. And it’s just their US ad. However making that US ad the box is a great idea.


  3. No, still VERY expensive.


  4. £159.99 for the Arcade is taking the p!$$. £199.99 is a good price for an Elite providing you get the Jasper model with the latest tech inside. Before the price hike you were better off buying an Arcade and then a 120gig HDD for peace of mind.

    Not a bad price but I still think that is not competitive enough with a PS3 Slim going at RRP of £249.99 and seen much cheaper on many online stores. If (and that is a big if) Sony market this right they could potentially dominate Xmas 09. You are after all getting much more than just a games machine with the PS3.


    • Does the Slim do everything that the Fatty does, just with cheaper parts to maintain a cheaper retail price?


      • Yes, and a couple of things more, like Bravia Sync and a couple of extra audio formats – the only thing missing is the option to install another OS


    • Yeah, PS3Slim is 249, with about 80 quids worth of games (only a good deal if you actually want those games of course) and around £229 on its own. This makes the £199.99 for the Elite seem OK, but you still get stiffed on near essential accessories like the WiFi adapter and the wireless charge kit (or whatever they’re called) for the controllers, which put the cost of the Elite up to £265… plus a further £26 for a years Gold.

      Yup Sony have have a good deal… now lets see them tell everybody.


      • Cool, lets hope they dont screw up the marketing then which so far, in the next gen phase, has been pretty much non-existent in comparison to MS.
        They love to dig themselves a hole dont they?!


      • Ps3 wifi is built in, and why use a wireless charge pad when USB works fine? Or did I misunderstand you CC?


      • where is that deal with 80 quids worth of games i cannot find it? Despite the price drop of the xbox i think i’m still gonna get a ps3 slim


      • @LeoSayer He’s saying accessories for the Elite. And I agree, MS’s prices are crazy.


      • @spoofer Zavvi/The Hut I believe.


      • thanks i will check that out, although it makes my decision about where to pre-oder it from much harder. Shopto.net are now doing the slim with three games for 249.99 quid as well


      • Not sure but I think it’s about £40 for a year not £26…did they change there price plan…or is there some deal somewhere?


      • Prices are retail rather than RRP. If you look around you can find very good deals.


  5. Have I a comment above correctly?

    If I want a wireless controller, I also have to buy a charger for it?
    The controller can’t be charged directly from the console like the PS3 controller can?


    • “Have I *understood* a comment above correctly”

      It should have said.

      /site need edit button and cross game chat. :-)


    • You can charge it, but the controllers come with sockets for standard batteries rather than the rechargable pack (they’re the same form factor though). You can charge it direct from the console via a USB cable that comes with the recharge battery stuff.


      • So the controller straight out of the box, only works with normal batteries?
        I will also need to by a rechargeable battery pack?


      • Yes


      • OK, thanks


  6. -_-


  7. at that price i might be tempted to get a xbox360 Elite, want to play left4dead again and also number 2 when it comes out,seeing as i have a 80gig ps3 i cant see myself buying the slim ps3


  8. one thing stops me from getting a xbox 360 and that is the add-ons ,like wifi,sorry 2 thing the size of the power supply


  9. I bet you’d be pissed if you bought one this morning.


    • good job for me as pay day is tomorrow or i probaly might have when i was in town……i wonder if shops try to get rid of the 60 gig xbox360 with a good price or bundle just to clear stock out


      • A 60gig for 159.99 or an Arcade for the same… I think it will sell out all by itself.


      • at the new prices microsoft might as well get rid of the arcade to as for a extra £40 you get 120gig hard with the elite it makes no sense to buy an arcade for what you dont get with it


      • The Arcade is only a marketing tool so that MS can say they have the cheapest of the current-gen consoles. They sell far fewer Arcades than either Pros or Elites.


    • Or a 80gb PS3 before the price cut, then hear about a Slim PS3, with 120gb and cheaper?


      • I wonder if you could return either it within the return period?


  10. with the add-ons most people need, it makes the price to high. BUT the price tag on the adverts and in the shop window still says to “Mum and Dad” this xmas the 360 is cheaper… Sony really need to hit the advertising hard this year, and kick the 360 into touch


    • True, but the difference in price isn’t that great any more. Mention a built in Blu-Ray and they’re sorted.


      • and wifi


  11. I see they’ve removed the one out-of-the-box advantage the Elite had over the PS3. The HDMI cable is no longer included.


  12. i wonder if anyone could help me…how do i get dolby digital out of the elite, is it just like my ps3 and connect it to my amp by hdmi or is it different. i ask this because i have been reading that microsoft have took a few thinks out the elite box to get it to £199.99.. i.e hdmi cable,componet cable. audio adapter


    • When I bought my Elite, it came with a HDMI cable, that obviously fits in the HDMI slot, it also came with the standard AV to component cable and an seperate audio adapter that fits in the AV slot which has audio out via left and right phono cables and an optical out. See : http://www.xbox.com/en-GB/hardware/x/xbox360hdmiavcable/default.htm


    • You can buy an HDMI cable separately and connect to your amp that way or get one of the AV adaptors that gives you a digital optical link, buy a digital optical cable and connect that to your amp instead.


    • thanks for the help…i have a few hdmi cables here so i will just connect it to my amp and be good to go


  13. “There has never been a better time to purchase an Xbox 360″ say Microsoft.

    Except two weeks ago when the Arcade was £30 cheaper.


    • Pft who buys the arcade? I’ll tell you who. Hobos. Do you want to be a hobo? I didn’t think so.

      You know who buys the Elite? Batman. Sony haven’t even got Spiderman on their side any more (for reference, while Spiderman would seem to have the advantage in a confrontation with his spider sense and super human strength and reactions, Batman is prepared for anything. You know why? HE’S FUCKING BATMAN, THAT’S WHY!), so you gotta side with the super hero console. It’s really a simple question, would you rather be Batman or a hobo?


      • Looks like you’ll be living with a Hobo them fool! Haha! A Hobo with a PS3 mind you! :-P


      • Pft hobos aren’t cool. I’ll just disown you.


  14. Thats a good price. I was already thinking of getting one for a few certain games. Now thinking about it even more. Not sure i can afford it still though. Contemplating changing my ps3 to slim still too though, i dont wanna upgrade the hdd and im nearly out of space.


  15. tempting