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	<title>Comments on: Street Dates &amp; Supermarkets: A Tale Of Woe</title>
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	<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/</link>
	<description>PlayStation and Xbox News, Reviews and Discussion</description>
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		<title>By: Ro6afc11</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-2/#comment-101644</link>
		<dc:creator>Ro6afc11</dc:creator>
		<pubDate>Tue, 10 Nov 2009 18:28:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101644</guid>
		<description>I agree with what you say in principle but the supermarkets are only interested in the very top titles such as MW2 and Fifa. I pre-ordered UC2 from shopto for 32 quids and I don&#039;t think i would have got it cheaper anywhere on the highstreet. We all know UC2 is a top game but it still wasn&#039;t of interest to the supermarkets to sell for a loss. 

Because of the good price I got on that I happily ordered MW2 from shopto for 43 quid. Bit gutted I guess at the way the pricing has gone today but that is the chance you take. Over the course of a year at say a new release game a month i believe you would get better value from shopto.

To top it all though today my daughter rubbed it in by picking up 2 copies from Sainsburys with 15% staff discount on top! She says that price is today only by the way.</description>
		<content:encoded><![CDATA[<p>I agree with what you say in principle but the supermarkets are only interested in the very top titles such as MW2 and Fifa. I pre-ordered UC2 from shopto for 32 quids and I don&#8217;t think i would have got it cheaper anywhere on the highstreet. We all know UC2 is a top game but it still wasn&#8217;t of interest to the supermarkets to sell for a loss. </p>
<p>Because of the good price I got on that I happily ordered MW2 from shopto for 43 quid. Bit gutted I guess at the way the pricing has gone today but that is the chance you take. Over the course of a year at say a new release game a month i believe you would get better value from shopto.</p>
<p>To top it all though today my daughter rubbed it in by picking up 2 copies from Sainsburys with 15% staff discount on top! She says that price is today only by the way.</p>
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		<title>By: BadBoyBoogie</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101537</link>
		<dc:creator>BadBoyBoogie</dc:creator>
		<pubDate>Tue, 10 Nov 2009 15:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101537</guid>
		<description>Interesting read and I agree with almost everything you say, but at the end of the day, being in a recession, we the consumer are bound to be looking for the lowest prices of any product, whatever it may be.

Therefore, I&#039;ll be heading off to Sainsbury&#039;s in a couple of hours to hopefully pick up MW2 for £26.  ;)</description>
		<content:encoded><![CDATA[<p>Interesting read and I agree with almost everything you say, but at the end of the day, being in a recession, we the consumer are bound to be looking for the lowest prices of any product, whatever it may be.</p>
<p>Therefore, I&#8217;ll be heading off to Sainsbury&#8217;s in a couple of hours to hopefully pick up MW2 for £26.  <img src='http://www.thesixthaxis.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: flapjack</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101405</link>
		<dc:creator>flapjack</dc:creator>
		<pubDate>Tue, 10 Nov 2009 12:16:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101405</guid>
		<description>I do feel sympathy for other retailers. People who say they are ripping people off are talking foolishly - it&#039;s not a rip off to make a profit, a rip-off is something grossly overpriced and if more people knew the expense of high-street/shopping centre trading I think they&#039;d change their tune when exclaiming &quot;rip-off&quot; - specialist shops can&#039;t survive by only making a couple of quid profit like the supermarkets can. 

Supermarkets are devaluing the game industry much like they are the greeting card sector and childrens school wear at the moment, and have done to many other sectors in the past. Things may be becoming cheaper on our wallets perhaps (in the short term at least), but also poor quality and disposable.

In a few years there will only be supermarkets left selling us everything we need, they will be our one stop source for ABSOLUTELY everything. 
They will also be our ONLY banks, travel agents, insurers, estate agents etc and most worryingly obviously the only employers in these sectors. 

It may sound far fetched but if we have no choice in where to spend our money other than the supermarket, and if they are also our bankers, (bakers, candlestick makers), insurers etc etc, then most of us will work for a supermarket as there will be no other retail/services jobs. 

Tesco will probably become so powerful they will pay their employees in products from the shelves - I mean, why give people wages if there is nowhere else to spend them anyway!? haha

What the Supermarkets are doing to the games industry is no different to what&#039;s they did to other retail sectors - when was the last time you went to a proper butcher/fishmonger/bakery? (Greggs doesnt count lol). 

Back to games - when HMV/Game/all the Indies etc are gone (or all turned into tiny Cinemas/mobile phone concessions in HMV&#039;s case) we&#039;ll be left with supermarkets selling a narrow selection of rubbish, boring, ugly, cheap and nasty piffle - much like George at Asda clothing.

But our wallets are more important, I know that, but I think we&#039;ll regret it in the end. 

On the bright side: when Asda begin their game trade-in service perhaps we&#039;ll be able to swap our old copy of Modern Warfare 2 for a few quid store credit and spend it on Smartprice beans! ha</description>
		<content:encoded><![CDATA[<p>I do feel sympathy for other retailers. People who say they are ripping people off are talking foolishly &#8211; it&#8217;s not a rip off to make a profit, a rip-off is something grossly overpriced and if more people knew the expense of high-street/shopping centre trading I think they&#8217;d change their tune when exclaiming &#8220;rip-off&#8221; &#8211; specialist shops can&#8217;t survive by only making a couple of quid profit like the supermarkets can. </p>
<p>Supermarkets are devaluing the game industry much like they are the greeting card sector and childrens school wear at the moment, and have done to many other sectors in the past. Things may be becoming cheaper on our wallets perhaps (in the short term at least), but also poor quality and disposable.</p>
<p>In a few years there will only be supermarkets left selling us everything we need, they will be our one stop source for ABSOLUTELY everything.<br />
They will also be our ONLY banks, travel agents, insurers, estate agents etc and most worryingly obviously the only employers in these sectors. </p>
<p>It may sound far fetched but if we have no choice in where to spend our money other than the supermarket, and if they are also our bankers, (bakers, candlestick makers), insurers etc etc, then most of us will work for a supermarket as there will be no other retail/services jobs. </p>
<p>Tesco will probably become so powerful they will pay their employees in products from the shelves &#8211; I mean, why give people wages if there is nowhere else to spend them anyway!? haha</p>
<p>What the Supermarkets are doing to the games industry is no different to what&#8217;s they did to other retail sectors &#8211; when was the last time you went to a proper butcher/fishmonger/bakery? (Greggs doesnt count lol). </p>
<p>Back to games &#8211; when HMV/Game/all the Indies etc are gone (or all turned into tiny Cinemas/mobile phone concessions in HMV&#8217;s case) we&#8217;ll be left with supermarkets selling a narrow selection of rubbish, boring, ugly, cheap and nasty piffle &#8211; much like George at Asda clothing.</p>
<p>But our wallets are more important, I know that, but I think we&#8217;ll regret it in the end. </p>
<p>On the bright side: when Asda begin their game trade-in service perhaps we&#8217;ll be able to swap our old copy of Modern Warfare 2 for a few quid store credit and spend it on Smartprice beans! ha</p>
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		<title>By: bajere</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101343</link>
		<dc:creator>bajere</dc:creator>
		<pubDate>Tue, 10 Nov 2009 09:43:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101343</guid>
		<description>it must just be your local stores, ASDA&#039;s in Bristol have lots of choice when it comes to games, i have always picked up want...</description>
		<content:encoded><![CDATA[<p>it must just be your local stores, ASDA&#8217;s in Bristol have lots of choice when it comes to games, i have always picked up want&#8230;</p>
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		<title>By: Roarster</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101337</link>
		<dc:creator>Roarster</dc:creator>
		<pubDate>Tue, 10 Nov 2009 09:36:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101337</guid>
		<description>I don&#039;t feel any sympathy for Game or HMV and the rest, they&#039;re just as guilty of these sort of tactics in order to kill off the indies.

I do feel a level of sympathy for the indie game shops who clearly can&#039;t compete, but if they want me to spend extra at their shops they need to offer me something extra and I&#039;m afraid heavy metal music and the feint smell of dope isn&#039;t enough to justify the extra 25 quid.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t feel any sympathy for Game or HMV and the rest, they&#8217;re just as guilty of these sort of tactics in order to kill off the indies.</p>
<p>I do feel a level of sympathy for the indie game shops who clearly can&#8217;t compete, but if they want me to spend extra at their shops they need to offer me something extra and I&#8217;m afraid heavy metal music and the feint smell of dope isn&#8217;t enough to justify the extra 25 quid.</p>
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		<title>By: Raen</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101333</link>
		<dc:creator>Raen</dc:creator>
		<pubDate>Tue, 10 Nov 2009 09:30:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101333</guid>
		<description>An excellent point, if they can&#039;t make money out of games that sell tens of millions of copies worldwide then something is wrong somewhere.

And yes, it&#039;s super hard for developers at the moment. There are some (particularly in Brighton and a few other pockets in the south) who are thriving, but the development community in the north east seems to be having a really tough time right now. It used to be such a thriving area as well.</description>
		<content:encoded><![CDATA[<p>An excellent point, if they can&#8217;t make money out of games that sell tens of millions of copies worldwide then something is wrong somewhere.</p>
<p>And yes, it&#8217;s super hard for developers at the moment. There are some (particularly in Brighton and a few other pockets in the south) who are thriving, but the development community in the north east seems to be having a really tough time right now. It used to be such a thriving area as well.</p>
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		<title>By: bajere</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101294</link>
		<dc:creator>bajere</dc:creator>
		<pubDate>Tue, 10 Nov 2009 08:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101294</guid>
		<description>I agree...the street dates should be universal (altho i dont really loose any sleep seeing people play a game before me!?!?!), and the supermarket price war is a good thing! if walmart want to take the loss for me, then im happy to let them! All the game retailers can go bust for all i care, they have been getting waaayy to fat off our wallets for to many years! and each company buys the game from the publisher at the same rate, so the actual gaming industry (people who build the game, not GAME stores etc) still get the same amount of money.

If it turns out that we can only get our games from the big 4 supermarkets, then so be it! we will get the savings! Anyone who likes a drink will know this is a good example of savings for shopping in suppermarkets: coming up to xmas last year: 2 creates of stella (24 bottles) = £16 in ASDA. 24 bottles in local offie = £30!?!?! SOOO... MW2 £26 in Sainsburys or MW2 in indi-shops £40-£45...wont take long before people treat gaming like booze! lol</description>
		<content:encoded><![CDATA[<p>I agree&#8230;the street dates should be universal (altho i dont really loose any sleep seeing people play a game before me!?!?!), and the supermarket price war is a good thing! if walmart want to take the loss for me, then im happy to let them! All the game retailers can go bust for all i care, they have been getting waaayy to fat off our wallets for to many years! and each company buys the game from the publisher at the same rate, so the actual gaming industry (people who build the game, not GAME stores etc) still get the same amount of money.</p>
<p>If it turns out that we can only get our games from the big 4 supermarkets, then so be it! we will get the savings! Anyone who likes a drink will know this is a good example of savings for shopping in suppermarkets: coming up to xmas last year: 2 creates of stella (24 bottles) = £16 in ASDA. 24 bottles in local offie = £30!?!?! SOOO&#8230; MW2 £26 in Sainsburys or MW2 in indi-shops £40-£45&#8230;wont take long before people treat gaming like booze! lol</p>
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		<title>By: cc_star</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101291</link>
		<dc:creator>cc_star</dc:creator>
		<pubDate>Tue, 10 Nov 2009 08:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101291</guid>
		<description>If it&#039;s £15 cheaper than the next cheapest place, then yes, I&#039;m not made of money.</description>
		<content:encoded><![CDATA[<p>If it&#8217;s £15 cheaper than the next cheapest place, then yes, I&#8217;m not made of money.</p>
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		<title>By: Gastos84</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101288</link>
		<dc:creator>Gastos84</dc:creator>
		<pubDate>Tue, 10 Nov 2009 08:01:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101288</guid>
		<description>Lol Now now Michael, let&#039;s not be facetious! :D

The price of MW2 is the problem. If it were standard retail price then it might not be as big a deal.</description>
		<content:encoded><![CDATA[<p>Lol Now now Michael, let&#8217;s not be facetious! <img src='http://www.thesixthaxis.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>The price of MW2 is the problem. If it were standard retail price then it might not be as big a deal.</p>
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		<title>By: Lorcan</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101287</link>
		<dc:creator>Lorcan</dc:creator>
		<pubDate>Tue, 10 Nov 2009 07:47:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101287</guid>
		<description>Couldn&#039;t agree with the last paragraph more.
Also with the whole supermarket dominating thing, I&#039;m on the &quot;they should stop it&quot; side of the fence.
Has anyone here ever seen the size of the game shelves in a supermarket?
If they&#039;re lucky, media as a whole will get an aisle. Is that really the type of place we want dominating the market?</description>
		<content:encoded><![CDATA[<p>Couldn&#8217;t agree with the last paragraph more.<br />
Also with the whole supermarket dominating thing, I&#8217;m on the &#8220;they should stop it&#8221; side of the fence.<br />
Has anyone here ever seen the size of the game shelves in a supermarket?<br />
If they&#8217;re lucky, media as a whole will get an aisle. Is that really the type of place we want dominating the market?</p>
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		<title>By: Cort</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101273</link>
		<dc:creator>Cort</dc:creator>
		<pubDate>Tue, 10 Nov 2009 03:17:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101273</guid>
		<description>I remember paying about £50 for N64 games in 1997.  In real terms, a full-priced MW2 is about half the price of GoldenEye 007.</description>
		<content:encoded><![CDATA[<p>I remember paying about £50 for N64 games in 1997.  In real terms, a full-priced MW2 is about half the price of GoldenEye 007.</p>
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		<title>By: Street Dates &#38; Supermarkets: A Tale Of Woe -&#8230; &#187; Free Xbox 360</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101271</link>
		<dc:creator>Street Dates &#38; Supermarkets: A Tale Of Woe -&#8230; &#187; Free Xbox 360</dc:creator>
		<pubDate>Tue, 10 Nov 2009 01:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101271</guid>
		<description>[...] View post: Street Dates &amp; Supermarkets: A Tale Of Woe -&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] View post: Street Dates &amp; Supermarkets: A Tale Of Woe -&#8230; [...]</p>
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		<title>By: MarkSawbo</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101261</link>
		<dc:creator>MarkSawbo</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101261</guid>
		<description>o when are you posting up the mw2 competition results btw?</description>
		<content:encoded><![CDATA[<p>o when are you posting up the mw2 competition results btw?</p>
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		<title>By: MarkSawbo</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101260</link>
		<dc:creator>MarkSawbo</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101260</guid>
		<description>If im honest, my wallet is the most important thing when buying something and of course id rathe rpay £26 for mw2 then £44.99.</description>
		<content:encoded><![CDATA[<p>If im honest, my wallet is the most important thing when buying something and of course id rathe rpay £26 for mw2 then £44.99.</p>
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		<title>By: carlosfilippsen</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101259</link>
		<dc:creator>carlosfilippsen</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:42:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101259</guid>
		<description>Thats what I meant :P</description>
		<content:encoded><![CDATA[<p>Thats what I meant <img src='http://www.thesixthaxis.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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		<title>By: cc_star</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101258</link>
		<dc:creator>cc_star</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:33:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101258</guid>
		<description>Actually I&#039;m going to harden my stance further

F &#039;em, gaming is one of the biggest industries in the world, if you can&#039;t make money out of it as a publisher, distributor or retailer you don&#039;t deserve to be in business.

It&#039;s some of the devs I feel sorry for especially some British ones, as this country has long been a mainstay of this creative industries but because other countries give tax breaks, develoent is moving abroad and jobs along with creativity are lost.</description>
		<content:encoded><![CDATA[<p>Actually I&#8217;m going to harden my stance further</p>
<p>F &#8216;em, gaming is one of the biggest industries in the world, if you can&#8217;t make money out of it as a publisher, distributor or retailer you don&#8217;t deserve to be in business.</p>
<p>It&#8217;s some of the devs I feel sorry for especially some British ones, as this country has long been a mainstay of this creative industries but because other countries give tax breaks, develoent is moving abroad and jobs along with creativity are lost.</p>
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		<title>By: xdarkmagician</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101256</link>
		<dc:creator>xdarkmagician</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101256</guid>
		<description>Very good article. This is one of those situations where everybody is too busy having fun to notice the consequences their actions could have. Several years from now you might be wondering why you have a limited number of new games to choose from, or why nobody lets you pre-order games anymore.</description>
		<content:encoded><![CDATA[<p>Very good article. This is one of those situations where everybody is too busy having fun to notice the consequences their actions could have. Several years from now you might be wondering why you have a limited number of new games to choose from, or why nobody lets you pre-order games anymore.</p>
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		<title>By: jimmy-google</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101255</link>
		<dc:creator>jimmy-google</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101255</guid>
		<description>I stopped preordering after last Christmas - games like Dead Space, Mirrors Edge, Prince of Persia, Little Big Planet (and more) all fell to under £20 by the end of January (some prior to Christmas). I&#039;ve stopped paying more than £25 for a game (though I did break that rule for uncharted 2- and it was well worth it)</description>
		<content:encoded><![CDATA[<p>I stopped preordering after last Christmas &#8211; games like Dead Space, Mirrors Edge, Prince of Persia, Little Big Planet (and more) all fell to under £20 by the end of January (some prior to Christmas). I&#8217;ve stopped paying more than £25 for a game (though I did break that rule for uncharted 2- and it was well worth it)</p>
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		<title>By: Doddsy</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101254</link>
		<dc:creator>Doddsy</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:25:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101254</guid>
		<description>They publish good games, the clever people make them.</description>
		<content:encoded><![CDATA[<p>They publish good games, the clever people make them.</p>
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		<title>By: Kevling</title>
		<link>http://www.thesixthaxis.com/2009/11/09/street-dates-supermarkets-a-tale-of-woe/comment-page-1/#comment-101253</link>
		<dc:creator>Kevling</dc:creator>
		<pubDate>Mon, 09 Nov 2009 23:22:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesixthaxis.com/?p=25767#comment-101253</guid>
		<description>Some good points here, but don&#039;t agree with the trade-in issue.
A quick check of CEX for the most recent supermarket price slash, FIFA 10, shows they are offering £24 cash or £30 trade-in, so doesn&#039;t look to have been much of an impact there...
http://www.cex.co.uk/products/Gaming/Console%20Gaming/Playstation3%20Software/index.php?sku=5030930077983&amp;name=FIFA%2010&amp;mode=buy</description>
		<content:encoded><![CDATA[<p>Some good points here, but don&#8217;t agree with the trade-in issue.<br />
A quick check of CEX for the most recent supermarket price slash, FIFA 10, shows they are offering £24 cash or £30 trade-in, so doesn&#8217;t look to have been much of an impact there&#8230;<br />
<a href="http://www.cex.co.uk/products/Gaming/Console%20Gaming/Playstation3%20Software/index.php?sku=5030930077983&amp;name=FIFA%2010&amp;mode=buy" rel="nofollow">http://www.cex.co.uk/products/Gaming/Console%20Gaming/Playstation3%20Software/index.php?sku=5030930077983&amp;name=FIFA%2010&amp;mode=buy</a></p>
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