Activision Donate $1 million
Yay for Bob Kotick! I can't believe I typed that.Published 10/11/2009 at 18:00 by Tuffcub
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Activision are to donate $1 million in to a new scheme they are calling “Call Of Duty Endowment” or CODE for short. The money will be used to help ex US Military verterans find employment. The first payment of $125,000 will go to the Paralysed Veterans of America and will help towards the opening of a vocational rehabilitation centre. In the U.S. veterans have a higher unemployment rate than the national average.
“How do you expect people to actually join the military if, when they leave the military, they can’t integrate back into the free market they’re supposed to be protecting?” asks Bob Kotick.
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spooner_22 | 10/11/2009 18:02
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Nice one Kotick…finally doing something good!
parker | 10/11/2009 18:02
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1033 TSA Points | Member since: Apr 2009
Good to see Activision using the money they earned through the higher RRP of MW2 for good and not evil!
Ryan1991 | 10/11/2009 18:05
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1996 TSA Points | Member since: May 2009
Activision doing something good?! Hell must’ve frozen over.
gazzagb | 10/11/2009 18:05
Master of speling mitakse
2760 TSA Points | Member since: Feb 2009
I still hate Bob Kotick.
skibadee | 11/11/2009 00:33
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3915 TSA Points | Member since: Oct 2009
lol
bajere | 11/11/2009 08:39
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1067 TSA Points | Member since: Aug 2008
The joke is that this slime ball is only doing this to promote his game and company! For Activision to come out and name a charity after one there titles, and make it public knowledge, and make people feel the higher price tag of MW2 is justified as Activision are something back is shocking!… I cant believe that no-one has picked up on it, and just think its a nice thought of Activision!?!?
$1million is cheap for LOADS more publicity from news papers, TV and websites. Pictures of Activision bosses handing over over-sized cheques with MW2/Activison plastered all over them, and lots of feel good storys giving Activison a warm fuzzy feeling…SORRY KOTICK, BUY I CAN SEE THOUGH IT!
ii3illy | 11/11/2009 09:40
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599 TSA Points | Member since: Oct 2008
Jesus mate, simmer down.
Yes it is obviously a way of generating publicity for the franchise but would you rather they kept the $1 million for themselves?
It’s not just $1 mill, it’s also generating a huge amount of publicity for veterans around the world that suffer greatly on leaving the army.
Try and think first before you slate what is actually a very commendable action.
bajere | 11/11/2009 10:52
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1067 TSA Points | Member since: Aug 2008
@ ii3illy –
Im not sure where your from, but in the UK we do remembrance day, we sell poppy’s, observe silence and raise money for our soldiers, there family’s and the vets, in lots of different ways…we dont have massive company’s using it as a way to make a buck… We might have the odd “Buy this box of tea bags and £1 goes to the poppy appeal” but nothing like this story…
I don’t think its commendable either, company’s donate money to charity’s all the time, but its low key and thoughtful. not just to push there products! Plus the fact $1mill sounds like a token amount of money…this game will sell head loads.
just my 2¢ , and im not alone in the way im thinkin, i can see a few others with the same doubt of ‘generosity’ in ther posts…
ii3illy | 11/11/2009 12:17
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599 TSA Points | Member since: Oct 2008
@bajere
I’m from Brentwood in the UK fella.
I understand your points but I really don’t see how a large organisation raising money and awareness is a bad thing.
I think we’ll have to agree to disagree on this one!
bajere | 11/11/2009 12:35
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1067 TSA Points | Member since: Aug 2008
@ – ii3illy
im not saying raising awareness and raising money is bad, what im gettin at is the way in which they are giving a small amount of money, (considering how much activision earn, and Kotick’s wage bill come to think about it) and they spin it into PR to surround a game that has just been launched…
but anyway, i agree to disagree on this one
gordon_strange | 10/11/2009 18:06
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277 TSA Points | Member since: Nov 2009
wow i hope they have done this for altruistic reasons, and not for any kinda ‘lets not be seen to b making money off the back glorifying war’ deal.
davidjmclare | 12/11/2009 15:21
always on easy
1094 TSA Points | Member since: May 2009
of course not, its all PR! they look good and can feel better themselves. also they can use it as a generic answer to the “are you evil?” question.
nevertheless its still a good thing
Reiterpallasch | 10/11/2009 18:17
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366 TSA Points | Member since: Aug 2009
No offence, but $1 million isn’t all that much. Especially when it’s further split into different purposes.
Dexter17 | 10/11/2009 18:24
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It’s nice to see that they are actualy giving something back.
carlosfilippsen | 10/11/2009 18:27
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Nice one Activision.
Topgearsam | 10/11/2009 18:29
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i must be in a second world were the wii hd and halo is on the ps3
Raen | 10/11/2009 18:58
Team TSA: Writer
3720 TSA Points | Member since: Mar 2009
I actually like his quote, it’s an excellent point. Hopefully we’ll see the endowment increased, perhaps as a percentage of sales.
hazelam | 10/11/2009 19:53
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while it’s nice to see activision giving something back so to speak, i have to say a million is a tiny amount compared to how much they’ll be pulling in with mw2, what with it likely being one of the biggest ever releases in a multi billion dollar industry.
this is good, the cynic in me can’t help feeling that it’s just for some good publicity for a change, but they could easily do more, a million dollars seems like a lot but there are a heck of a lot of ex soldiers in the us, either the money is going to get spread very thin or only a few projects will get any.
but still good on activision, didn’t expect to be writing anything like that any time soon.
BadBoyBoogie | 10/11/2009 19:57
Let There Be Rock
2689 TSA Points | Member since: Mar 2009
Nice one Activision. As others have said, $1m is not a great deal to a company the size of Activision, nevertheless at least it’s something which will help to do some good.
Lorcan | 10/11/2009 20:49
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Forgive me for being the pessimist, but do you really think that they’re doing this out of kindness?
Or instead because they’ve just received a massive string of bad press and are currently the most hated publisher in the industry?
I’m not saying that what they’re doing isn’t amazing, but I really don’t think that the motives behind it are as gold and pure as they seem.
benny boy | 10/11/2009 22:53
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Yeah. Corporations don’t generally give away large sums of money to charities without another motive (i.e. improving their public image). At least they’re doing something though. Maybe I’m just being pessimistic.
Dafro1989 | 11/11/2009 00:05
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629 TSA Points | Member since: Sep 2008
I agree they’re doing it to improve their public image fo’ sho. That said, better they do something like this to improve their public image than something trivial and pointless. Donating money to a good cause is as good a place as any to start.
Kotick’s still an ass, but this at least softens the blow.
a inferior race | 11/11/2009 02:14
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Motives are almost irrelevant when it comes to acts of this nature.
Raen | 11/11/2009 09:34
Team TSA: Writer
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Of course they aren’t. Hell I bet a lot of people give to charity so they can be smug and vaguely superior about it in a very middle class way. It’s the doing it that matters, not the why. If they were doing it because Bobby Kottick thought that it’d cause someone to build a solid gold statue of him, it wouldn’t make the act itself any less good.
Timesh1993 | 10/11/2009 21:00
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Probably the only thing he’ll ever do good.
Well Done Kotick!
can’t believe i have actually typed that.
Divine | 11/11/2009 02:56
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It would be impossible for me to feel any more cynical about this than I already do.