PS3 Firmware 3.41 Adds “You May Also Like”

Needless opponents of Sony’s regular, incremental system software updates should look away now – there’s another awaiting your PS3′s next boot. 3.41 went live overnight, its main draw the ability for the PlayStation Store to sell you more stuff via an Amazon-like “you may also like” section next to each item on the Store.

Or, at least there will be when the new recommendations box goes live, firmware 3.41 is just to prep for the new feature which is slated for the “end of July”.

“This feature is a great way to discover new games that you may not know about,” said Sony’s Eric Lempel, “and it’s another step toward making the shopping experience easier and better for you all – similar to the five-star ratings feature we added in the last firmware update.”

Sony promise that the recommends are based on what people are actually buying, rather than any inferred relationship between the goods, like the way Apple do with their ‘Genius’ method. The latter idea makes more sense to me, something that would push Gravity Crash when you’re looking at PixelJunk Shooter, for example (and Vice Versa, of course) but we’re not fussy. Well, we are a little bit.

Firmware 3.41 is out now, the UK download link is here.