DJ Hero Helps DJ Equipment Sales

According to the DJ Hero peeps, stores in the U.S. have been stocking real DJ equipment next to the DJ Hero game resulting in an increase of sales of turntables and mixers, in much the same way Guitar Hero resulted in a surge in sales of, er, guitars. Creative Director and very nice chap indeed, Jamie Jackson, has been speaking to CVG.

“I can’t confirm it, but someone’s told me the same thing about DJ equipment – that they’ve seen sales in The States at Best Buy and Wal-Mart increase,” he said, “They had a strategy where the music games were situated near their music area. I thought it was quite a cool way of doing things, but I think it works differently for each market.”

He also indicated that Freestyle had noted European gamers comments to the rather rap heavy DJ Hero 1 track list,

“One thing that I’ve learnt is that the American market is vastly different to the UK and European market.”

The track listing for DJ Hero 2 features many more artists from the European dance scene including The Chemical Brothers, Prodigy, Kid Cudi, Gorillaz and Dizzee Rascal although there is one notable admission – If you are reading this Jamie, did you pass on my UK No1 DJ mash up album to your music department? Big chap at the Activision event earlier this year with the fabulous jeans? I’m waiting for your call…

Source: CVG