Sony: “We’re Willing To Take Some Risks”
Publisher championing innovation over sales data.
Published: 7:30, 27/08/2010 by Alex C [nofi].
28Speaking to the UK’s Official PlayStation Magazine (via publishing stablemate CVG) Sony Worldwide Studios boss for Europe Michael Denny denied that the company measured its success purely against that the sales of the Xbox 360 and the Wii.
“There are a whole number of metrics we could measure success by,” he said, “but for me on a worldwide studios side of things, there’s nothing more gratifying than when we break new IPs – innovative games we bring to PlayStation fans.”
“In a year like the one just gone, you look at a game like Heavy Rain,” Denny continued. “A lot of people questioned whether that was risky and whether it [could] stand up. But I think that’s what really brings the pleasure of working for Sony first party – we’re willing to take some risks and look at innovation.”
Heavy Rain was, presumably, a considerable gamble for Sony’s first party portfolio, but for most gamers it represented something no other console could offer, and you can’t deny it was innovative.
“I think that what that game’s delivered is fantastic,” concluded Denny, “it’s not only new IP, but I think it’s created a new genre. [It's had] not only great critical acclaim, but great commercial success as well.”
You can read our review of Heavy Rain here.
Disclaimer: All comments are the opinion and responsibility of the individual author and not TheSixthAxis. You must read and agree to our terms before reading and commenting on this site. User comments are not always moderated by TheSixthAxis.
« Previous 1 2
« Previous 1 2
Most Comments This Week
- Gaikai’s Streaming – Does This Mean No PS4? [65]
- PSN Store Update: 23/05/12 [55]
- First Party Vita Games Drop To £12 On PSN [52]
- PSN Store Hit With 80023163 Errors [51]
- Is Something Big Coming To PlayStation Plus Soon? [50]
- “Leap” Motion Controller Could Revolutionise Gaming [43]
- Ghost Recon: Future Soldier PS3 Install Is Huge [42]
- Australian & New Zealand D3 Players Suffer High Ping Rates [41]
- Sony Files Patent For Game-Interrupting Soda Adverts [40]
- Ghost Recon Future Soldier Review (PS3, Xbox 360) [39]
Latest Reader Comments
-
New Hardware, New Plus: All Eyes On Sony This E3
- 04:24 Shaggy2Dope: I know this is a European site, but is anybody from the site or sraff going to the event?
- 01:37 Awayze: I really hope at this E3, Sony bring a major update to the PS3 such as instant trophy syncing as soon as...
- 01:36 samiro05: This is definitely a must for the PSV
- 01:30 stueeeee: Lol imagine, on the cusp of possible new hardware, their big announcement turns out to be…..a new...
- 00:47 JBoo: I would buy another PS3 if there is a slimmer version coming out :P But i am not going to think about it(i.e I...
- TSA Speculates: Why You Might Not Need To Buy A PS4
- Microsoft Job Offer Mentions “Next Generation” Of Xbox
- Doctor Who: The Eternity Clock Review (PS3)
- Community Round-Up: 26/05/12
- Gaikai’s E3 Invite All But Confirms PS3 Streaming Partnership
- Sony Files Patent For Game-Interrupting Soda Adverts
TSAtv: Original Video Content
Batman book review
Kris Dancing, again
Joe Danger interview
Sonic Generations
27/08/2010 at 10:11
Member since: Aug 2009
Risks is in the DNA of Sony.
Sony as group has long history of taking big risks. It is one of the reasions why they are such a big business. Sony dosn’t care if they spend a few million on R&D and nothing comes from it. But once in while it works that few million on R&D turns big.
Just look at Playstation 1. They where agenst the almighty Nindendo and Sega. It look like they where going to lose big time. They brought few studios up just to make shore there where few games for system. The one stands in my mind is Psygnosis (SCE Studio Liverpool) they made some visually best games on the Amiga.
PS Psygnosis did made some err rubbish games as well on Amiga like Microcosm.
27/08/2010 at 12:39
Member since: Jul 2009
By the same notion, MS took a big risk too (going up against Sony and Nintendo). ;-)
27/08/2010 at 12:36
Member since: Feb 2009
I think almost all of my favourite ps3 games are new IPs. I’ve generally been disappointed buy the established franchises this generation (Res Evil, MGS, GOW etc..).
One of the main reasons I picked the PS3 over the 360 is due to the variety of games and the number of new IP Sony release. Third part exclusives come and go but the first party ones are the bread and butter for the system.
Uncharted, Modnation Racers, Heavy Rain, inFamous and motorstorm have all spent significant time in my ps3. I can’t really say that about any other games this gen that aren’t new IP apart from Fifa.
27/08/2010 at 16:50
Member since: May 2010
better to make stuff then ths same old sh*t yes i’m looking at you *insert game companies who release same old sh*t*
27/08/2010 at 18:03
Member since: Aug 2009
Atleast someone is :)
28/08/2010 at 19:57
Member since: Dec 2009
Its why Sonyis number where quality and originality are concerned.
Great to hear they are continuing to go in the right direction