We’re Not Expecting a Big Day-One For Move – Sony
Device will be a slow-burner sales-wise.
Published: 10:00, 27/08/2010 by Kovacs.
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Sony are not expecting a massive launch-day rush for its new Move controller. Speaking to Eurogamer, UK managing director Ray Maguire has stated that, rather than huge day-one sales numbers, the company expects more organic growth for the new device through positive word of mouth. He states:
“Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it. Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful.”
We’ve gotten our hands on Move and like what we’ve experienced so far. The new doohickey will launch on September 15th in the UK, with Australia getting the device on September 16th, North America on September 19th, and, finally, Japan on October 21st.
Check out the link below for more comments from Sony about such topics as the quality of the EU Store compared to its US equivalent, and whether or not consumers are getting value for money from PlayStation Plus.
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27/08/2010 at 14:29
Member since: Apr 2009
My prediction: a small group of early adopters will pre-order (like our TSA readers and tech fanatics), the majority of PS3 games will neither know (due to lack of advertising) nor care about the Move, wondering why they should upgrade when their sixaxis controller works just fine.
Socom and KZ3 will come out, most hardcore gamers will ignore the Move, a few curious people will pick it up for these games, play them for a while then realise it is far less hassle and more accurate to use the controller (yes, more accurate – just because the Move is precise doesn’t mean your arms are, or have the stamina for it over a long session).
After this, sales will tail off for the few amount of casual gamers who have a PS3 rather than a Wii.
In short: flop.
27/08/2010 at 16:31
Member since: Oct 2009
i no some people that will buy move and are not TSA Readers or tech fantics.They think it’s a great thing and now they dont need to buy wii.
27/08/2010 at 16:45
Member since: Forever
I agree, that Sony have done a good job ‘selling’ the benefits of the device to the core userbase, a sample of which frequent TSA… I’m not sure it’d pass the ‘Mum test’ though
(where you know it has made a mainstream breakthrough if you ask yer’ mum and she’s heard of it)
27/08/2010 at 16:40
Member since: Forever
Interesting,
history teaches us that happens with loads of Sony tech, but they’ve done a great job in selling Move to their supporters, so it may be able to generate the head of steam needed to break through.
Also, MS cannot and will not let Kinect fail, which means Sony can’t let Move fail.
AFAIK, they’re both chasing Wii upgraders, but everyone I know with a Wii is more than happy with it, and won’t be forking out around £350 on a new console, peripherals and games to replace their current set-up which is perfectly good in family and/or drunken party situations.
27/08/2010 at 19:42
Member since: Apr 2009
Precisely, re: what you said about people who already have Wiis.
I wouldn’t be so sure about Kinect; I think motion control is overhyped in general and the 360 userbase is even more hardcore than the PS3 one on average (younger age demographic playing a narrower genre set of games).
I don’t know what will happen with Kinect (or Move for that matter), but both are a solution looking for a problem, which will make compelling the existing userbase to buy one in significant quantities very difficult, IMHO.
27/08/2010 at 14:41
Member since: Jan 2010
the article contradicts what shopto.net are saying, ‘demand for this product is very high and we cannot garuantee orders from now in to be delivered for release.
27/08/2010 at 16:43
Member since: Aug 2009
Here’s hoping for their sakes they aren’t expecting serious success in the long term either, because I can’t see it happening no matter what they pull.
I’ll grant there are actually Move games that look and sound good already, but it’s never going to get away from the “Wii rip off” label ever, and that’s going to hurt it in the eyes of the norms.
27/08/2010 at 18:07
Member since: Aug 2009
Ive got mine pre-ordered :D
27/08/2010 at 20:35
Member since: Apr 2010
It’s nice to see Europe getting put first for a change, it happens oh so rarely and is truly a treat when it happens. The article, to me makes sense, especially according to my situation. I won’t be buying move at launch personally but near enough a year after as I’m moving abroad for a year and won’t be taking my PS3 with me!