Only 2% of Britons to Get 3D in Next Year

A survey of  4,199 Britons conducted by YouGov for Deloitte has found that only 89 of them are planning to upgrade to 3D TV within the next year. Unsurprisingly, it’s the younger generation who are most interested with those aged between 25 – 34 most likely to be planning to buy a set. Even so, only 5% of that age range are upgrading.

According to the survey there is very little interest in any future purchases of technology including Sky, Internet TV’s or Personal Video Recorders. Paul Lee, Deloitte’s media director, said:

It is remarkable how conservative people’s predictions for their own technology spending habits over the coming year were, They didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward. Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious.

The survey goes against sales figures from John Lewis who said that last month, 15% of the televisions sold were 3D units.

Source: Telegraph