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Atari Announce Casual Initiative Atari GO

Casual gaming going from strength to strength.

Games industry stalwart Atari have announced today the formation of Atari Games Online (Atari GO). Testament to the growing surge of casual and social games, Atari GO will support game developers in their endeavours to publish online games.

The new drive is led by Thom Kozik, an industry veteran who’s worked with Microsoft, Yahoo!, Bigpoint and K2 Network. Atari GO already has more than a dozen studios working on new games using the Atatri GO framework.

Jeff Lapin, CEO, Atari, said:

“The programs, tools and support structures behind Atari GO allows developers to focus on making great games that can then be delivered globally. Developers can already sign up for our programs and collaborate with us as we envision the future of cross-platform gaming.”

The new initiative will help foster original games as well as titles based on Atari’s extensive catalogue of classic IP. Such games will appear on popular independent sites as embedded versions.

Source: Press release

  1. TSBonyman
    Since: Dec 2009

    “cross-platforming gaming”, that sounds interesting.

    Comment posted on 24/09/2010 at 11:19.
  2. BalramRules
    Since: Jun 2009

    i’ve been requestin this idea for AGES! on ps blog share, but they never posted the idea, and i’ve never seen a duplicate!

    thx a lot sony!
    now atari have beaten u!
    if not xbox 360,ps3 & wii cross-platformin, AT LEAST PSP+PS3+PS2+PC+future sony platforms cross-platformin!

    Comment posted on 24/09/2010 at 17:13.

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