Kinect Sales Shatter Expectations; XBL Users Top 30 Million
Turns out they were low-balling.
Published: 7:00, 06/01/2011 by Matt W.
6If you’re like me and scoffed at Microsoft’s prediction that they would sell five million Kinect units before the end of 2010, you’re likely eating your hat after watching their CES Conference. Not only did they top those expectations but they annihilated them. Microsoft announced that they have sold eight million Kinect units in the first 60 days of the device’s life. To be fair, 60 days from its launch date does extend a few days past the end of 2010, but still, those numbers are crazy impressive.
Slightly less impressive were their Xbox Live user figures. The total number of subscribers has now reached 30 million. With Xbox Live expanding its reach even further onto PC’s, and Windows phones for the first time, it’s likely that figure will start growing at an even faster pace.
UPDATE: It seems that, once again, the term ‘sold’ has been used rather loosely. A Microsoft spokesperson has now clarified that Kinect has shipped eight million units.
Source: Kotaku
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06/01/2011 at 07:42
Member since: May 2009
I don’t like numbers like this, how do you know if they are reporting sales to retail or sales to gamers?!
06/01/2011 at 07:47
Member since: Aug 2010
Why couldn’t sony advertise more like microsoft?
06/01/2011 at 13:28
Member since: Jul 2009
I sit here and sigh sadly at how strongly I agree with you. Sony would do themselves so many favours if they just realised they need to promote their products shamelessly and intensely…. just like MS do. It’s a massive industry and there are no Get Out Of Jail Free cards.
06/01/2011 at 15:24
Member since: May 2009
Butler for UK!
07/01/2011 at 09:28
Member since: Oct 2010
I dont understand why Sony don’t just use the US PS3 adverts for the UK. MS do. The US ps3 ads are awesome. Sony’s UK marketing team need firing.
06/01/2011 at 19:54
Member since: Sep 2009
Because Sony like to make money and Microsoft like to sell at any cost (because they can afford to). Given the choice between 4 million units and a tidy profit vs 8 million units that just about covers the marketing budget Sony would choose the former and Microsoft would choose the latter…
Besides Move can’t be doing too badly, I tried to buy a second controller the other day and can’t find them in stock anywhere – plenty of Kinects still about though…
06/01/2011 at 07:50
Member since: Oct 2009
It’s shipped,they said that after on a twitt. But they have still sold mote than 5million.
06/01/2011 at 08:14
Member since: Jul 2009
I’ve seen no clarification from anyone about that number, and the internet would likely explode if there was.
Their exact wording was:
“In the first 60 days, we sold over 8 million Kinect sensors, worldwide.”
06/01/2011 at 11:08
Member since: Jul 2009
Ok, let me go ahead and light the fuse… I’ll do it right after I get my foot out of my mouth.
You were right. Good call.
06/01/2011 at 11:54
Member since: Dec 2008
A brave things to admit.
Frankly I don’t like it that Kinect sold this manu units(I know it’s not 8 mil but it’s still a huge figure). Can’t really explain the feeling either.
06/01/2011 at 07:52
Member since: Dec 2009
Not bad. You see they have sold to the unaware Mums and Dads of the world. With a 500 mill advertising budget I would be surprised if some Wiis start gathering dust in those Old Peoples Homes soon if MS can sort there pricing out. 4GB 360s are pointless….
06/01/2011 at 08:17
Member since: May 2009
Lol, cant imagine a bunch of elderly people jumping up and down in an inflatable raft!
06/01/2011 at 08:38
Member since: Dec 2009
LOL – yeah true. Old dears sadly probably dont know about the epic PS Move….
06/01/2011 at 12:01
Member since: Forever
The old people mainly played Wii Fit didn’t they?
Both the Wii & Move don’t seem to be able to compete with Kinect in this particular genre, it’s one thing that Kinect looks like it excels at – Other stuff, maybe not so much.
06/01/2011 at 09:00
Member since: Apr 2010
Is there any updated figures on PS Move per chance? Not trying to incite any wars here just genuinely interested. I would like to see how many of those 8 million were actually bought, used and returned though. One of my brother’s firends got a kinect fro xmas and it’s gathering dust as we speak!
06/01/2011 at 10:36
Member since: Nov 2010
The kids at my cousin house played it for 10mins then cried that they wanted to play the wii instead.
06/01/2011 at 09:17
Member since: Jun 2010
Theres a crap ton of these things second hand in my local gamestation.Traditionally games sell accessories not the other way around,seems thankfully thats still not changed.
06/01/2011 at 11:30
Member since: Aug 2009
Ha Shipped again, wonder what the real figure is
06/01/2011 at 12:30
Member since: Jun 2009
I am sure this includes the Kinect in the bundles as well (and it should).
06/01/2011 at 13:50
Member since: Oct 2008
I wish both Sony and MS would be a little clearer (read: less misleading) when making these announcements.
Still an impressive figure regardless and with 8 mil shipped it’s a good bet that they’ve actually sold at least the 5mil they said they would.
I rushed out and got Move as soon it released and both my Move controllers and nav controllers have just been sitting there with out use, so while i’m genuinely interested in Kinect, i think i’ll wait until there are a few more games that interest me or my kids. Or at least until it’s been properly integrated into the UI.
06/01/2011 at 16:08
Member since: Jan 2010
ahhh, shipped.