The road to topping Call of Duty is a long and harsh path to navigate, and many developers/publishers have crashed and burned without even coming close to the end.
EA is preparing to travel that same road with Battlefield 3, and it looks as though they’ll be bringing some cash with them in an attempt to ensure a safe trip. EA CEO, John Riccitiello, recently announced that EA is preparing to drop 100 million dollars in to Battlefield 3′s advertising campaign.
While that figure may seem outrageous, it actually makes sense to spend that kind of money when you consider the crown that they’re after. These days, if you want to take the top spot in the very crowded first person shooter genre, creating a fantastic game is not enough.
You have to make sure that everyone who’s ever even thought about picking up a controller knows about your product, when they can get their hands on it and why it’s better than the competition.
We’ll find out this fall if it’ll actually work.
Source: BF3 Blog.