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Battlefield 3 Marketing Budget To Be $100 Million

Whatever it takes.

The road to topping Call of Duty is a long and harsh path to navigate, and many developers/publishers have crashed and burned without even coming close to the end.

EA is preparing to travel that same road with Battlefield 3, and it looks as though they’ll be bringing some cash with them in an attempt to ensure a safe trip. EA CEO, John Riccitiello, recently announced that EA is preparing to drop 100 million dollars in to Battlefield 3’s advertising campaign.

While that figure may seem outrageous, it actually makes sense to spend that kind of money when you consider the crown that they’re after. These days, if you want to take the top spot in the very crowded first person shooter genre, creating a fantastic game is not enough.

You have to make sure that everyone who’s ever even thought about picking up a controller knows about your product, when they can get their hands on it and why it’s better than the competition.

We’ll find out this fall if it’ll actually work.

Source: BF3 Blog.

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25 Comments
  1. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    Gonna treat myself to 1 and 2 to see what the fuss is about :-)

    Comment posted on 07/04/2011 at 07:54.
    • DJ Judas
      Epic
      Since: Aug 2008

      BF2 might seem a little aged now, but give it time, its still an amazing game that’s well worth your time.

      Comment posted on 07/04/2011 at 08:00.
      • moshi
        Member
        Since: Jun 2009

        I picked up BF2 last week and it totally blew me away, feel guilty for not picking it up sooner now.

        Comment posted on 07/04/2011 at 08:24.
  2. tonycawley
    Pint! Pint!
    Since: Feb 2009

    Cod will never be toppled unfortunately there are too many closed minded people who won’t give something else a try. There’s no harm in being in 2nd place though with a quality product and still getting 10s of millions of sales. Battlefield games play and feel very differently to cod and that’s not what a lot of games want, they want quick matches and twitchy controls, besides I think most battlefield games would rather not have their game invaded by immature cod players screaming down their headset.

    Comment posted on 07/04/2011 at 07:56.
    • minerwilly
      Member
      Since: Feb 2009

      I wholeheartedly agree Tony , i dont want the kids ruining my game playing music and calling everybody names and sending obscene messages etc . Cod is great for herding them all into one great big sheep-pen and leaving them to fight amongst themselves.

      Comment posted on 07/04/2011 at 21:09.
    • TROPtastic
      Member
      Since: Mar 2011

      Definitely. I would honestly be happy if Battlefield 3 ends up in 2nd place, but with large enough profits and sales to let EA and DICE keep doing what they’re doing: making the Battlefield series awesomely.

      Comment posted on 08/04/2011 at 00:51.
  3. Darksidesystems
    Member
    Since: Aug 2010

    I couldn’t agree more. If I’m ever asked why I say Battlefield BC2 is so good one of the reasons I’ll always offer is that screechy voiced kids tend to be on this years “Col ov Dooty”

    Comment posted on 07/04/2011 at 08:04.
  4. smifta
    Member
    Since: Dec 2008

    Battlefield 2 is better than call of duty black ops!!!

    Comment posted on 07/04/2011 at 08:07.
    • tonycawley
      Pint! Pint!
      Since: Feb 2009

      Terminator salvation is better than call of duty black ops

      Comment posted on 07/04/2011 at 08:19.
      • Bilbo_bobbins
        Member
        Since: Jun 2009

        ha ha, I like it.

        Comment posted on 07/04/2011 at 08:45.
    • Sympozium
      Member
      Since: Aug 2009

      FGS!!! everyone knows Timespilters is better than Call of Duty

      Comment posted on 07/04/2011 at 09:04.
      • SCTOAGPN
        Member
        Since: Mar 2010

        “Timespilters is better”

        thats all that needs to be said

        On topic.. Oooo that is alot of money and im not to sure about having the cod crowd get in my way but BF3 will hopefully require more ability than the average codite can sustain so i guess its all good

        Comment posted on 07/04/2011 at 17:11.
  5. Bilbo_bobbins
    Member
    Since: Jun 2009

    BFBC 2 is a fantastic game, it wipes the floor with CODBO in my opinion. I can’t wait for BC3 but my only worry is the inclusion of prone, that is bowing to the needs of COD players and isn’t a good thing.

    Comment posted on 07/04/2011 at 08:46.
  6. Amphlett
    Member
    Since: Jul 2009

    Well they an save a few pennies where I’m concerned because it’s already at the top of my ‘wanted list’.

    Comment posted on 07/04/2011 at 08:51.
  7. cc_star
    Team TSA: Writer
    Since: Forever

    Everyone’s obsession with CoD is damaging to gaming, why can’t publishers just get debs to produce games that are great int their own right.

    Don’t think anyone will ever out-CoD, for a start everything else runs at half framerate and therefore lacks that certain something.

    Publishers need to get over themselves and back projects that will have gamers trying it out not justreleasing a variety of CoD clones and then spunking money on advertising to force it

    Comment posted on 07/04/2011 at 08:58.
    • tonycawley
      Pint! Pint!
      Since: Feb 2009

      I don’t think the frame rate is the reason cod is so popular

      Comment posted on 07/04/2011 at 09:15.
      • Vaile23
        Member
        Since: Dec 2009

        yeah, i don’t hear the 12 year old kids in game stores shouting “mummy, buy me this 18 rate game. its not about the gore, its 60 fps!!!!”

        Comment posted on 07/04/2011 at 13:47.
      • Matt W [Echo]
        Member
        Since: Jul 2009

        I think a high frame rate is what gives CoD its smooth feel. I can’t think of a single other FPS off the top of my head that runs that high. Pretty much everything else runs at around 30.

        Comment posted on 07/04/2011 at 20:34.
      • cc_star
        Team TSA: Writer
        Since: Forever

        Of course not, that’s why I said “for a start” as in its just one of the things that helped it reach a critical mass.

        Framerate aids the feel of the game, sure other games have their fans and plenty of them, but the ‘feel’ of CoD is one of the reasons it sells 15m+ copies and not 2 to 5 million like other franchises.

        I’m annoyed at everyone trying to out-CoD CoD, what happened to trying to beat it by doing something different but better.

        Comment posted on 08/04/2011 at 00:43.
    • Monty
      Member
      Since: Mar 2009

      I would put Treyarch COD offerings in the same boat as KZ and BF games and most other FPS still good games but they just cant find that precision of IW MW1or2, this in my opinion is why its so popular with the masses. I wish they could sort it out because it pisses me off being dragged back to the same game to have such a fluid feeling precise game!

      Comment posted on 07/04/2011 at 15:21.
  8. xdarkmagician
    Member
    Since: May 2009

    They should just wait and release BF3 on the same day as MW3, or whichever one’s next. Then this can be settled in the stores, parking lots and wherever else the rioting leads. :)

    Comment posted on 07/04/2011 at 09:19.
  9. Smallville2106
    Member
    Since: Feb 2011

    Looking forward to this. Never been much of a fan of COD.

    Comment posted on 07/04/2011 at 13:08.
  10. colmshan1990
    Member
    Since: Apr 2009

    Does anybody know what the budget was for developing the game?
    Is the marketing budget bigger?

    Comment posted on 07/04/2011 at 13:11.

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