Article written by Peter Chapman.
Published on 05/10/2011 at 10:17 AM.
I find downloadable demos that expire a little bit weird. Probably because I grew up with demos coming on a floppy disc – or a cassette tape – which was sellotaped to the cover of a magazine. Those never expired but were frequently stolen from the newsagent.
Remember the Sonic Generations one that only worked for a couple of weeks? Well, EA are doing that with Need for Speed: The Run.
The game’s demo will go live on the Live Marketplace on the 18th of October and on PSN one day later, on the 19th. It will feature a couple of races in two different locations so that players can get a feel for the game’s variation and mechanics.
Those that download the demo will get the opportunity to access two super cars in the full game. You get one, a Lamborghini Gallardo, just for playing the demo. If you refer a friend and they download and play the demo then you’ll qualify for another – a Porsche 911 Carrera S.
Incentivised demos are an interesting idea and it’s sure to get more people to try it. EA must have confidence in the demo’s ability to turn the mildly curious into paying customers, too. That’s a good sign.