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Tretton Positive About Vita Launch

Wouldn't change anything.

Sony’s US CEO and President, Jack Tretton, has spoken to IGN in the days before the Vita’s western release. In a fairly lengthy interview, Tretton insisted that Sony were happy with the way the Vita was launching.

We would expect nothing but positivity from Tretton, of course, but it’s reassuring to see that Sony aren’t panicking over what some are insisting is a lacklustre launch in Japan. Tretton insists that 500,000 units in three weeks is a strong launch — even going so far as to say he’d be happy with that figure in North America too.

Perhaps the most telling quote from the interview was concerning Sony’s desire to penetrate mass markets rather than restrict the PS Vita to a smaller “hardcore” market. Hopefully this will eventually mean a huge install base to tempt publishers into backing development for the platform.

For us, success is defined by mass market penetration, meaning not just the core gamer but young, old, male, female, casual and core, and being relevant on a worldwide basis, not being incredibly strong in one market but non-existent in another.

Source: IGN

  1. KeRaSh
    Since: Nov 2009

    Off course he’s not going to say anything bad about the Vita launch. I’m sure he could be happier about it if the numbers were higher but I think the Vita will see a steady grow over the course of its lifecycle with a huge peak with the first price drop / HW revision. The games are there. They just have to spread the word and convince people that the price they are asking is justified.
    I personally think the Vita is a great piece of hardware and although I don’t see myself having a real use for this device, I can’t promise anyone that I wont end up owning one in the not so distant future.

    Comment posted on 22/02/2012 at 11:03.
  2. tactical20
    Since: May 2010

    On BBC news website there are quotes from peeps saying that Vita is aimed at 18-25 males who are hardcore gamers and maybe in 2 years they will look at expanding to younger/casual gamers.

    Comment posted on 22/02/2012 at 11:43.
    • tactical20
      Since: May 2010

      Quotes are actually from Jim Ryan, president of SOE Europe.

      Comment posted on 22/02/2012 at 11:46.
    • cam the man
      Since: May 2009

      There’s a report on ‘Click’ too.

      Comment posted on 22/02/2012 at 12:10.
    • sparkyscrum
      Since: May 2011

      18-25? Seems I’m too old for the Vita then! (Didn’t stop me getting mine at the midnight launch tho!)

      Comment posted on 22/02/2012 at 12:28.
    • tactical20
      Since: May 2010

      Sony said that, for the first two years, it would be targeting its core demographic: 18 to 25-year-old males who were gamers first and foremost.
      “When we get to year two and year three, we will try to broaden the demographic to bring in the younger consumer – the more casual consumer, perhaps,” said Mr Ryan

      Comment posted on 22/02/2012 at 13:01.
      • Forrest_01
        Since: Jun 2009

        Perhaps he was talking about the bigger picture then? Looking towards the final goal?

        In fact, reading the quote through again, it does seem like he is talking more of a longterm desire than a first few weeks plan.

        Comment posted on 22/02/2012 at 16:13.
  3. Danny-c-2k9
    Since: Aug 2009

    Positive? Mines dodgy! There’s some stuff under the screen looks like glue or something

    Comment posted on 22/02/2012 at 12:23.
  4. TheDemocrodile
    Since: May 2010

    it *could* have been better.
    More marketing for a start plus CoD as a launch game (not that id play it mind you) and your laughing all the way to the bank.

    Comment posted on 22/02/2012 at 12:54.

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