Sony’s US CEO and President, Jack Tretton, has spoken to IGN in the days before the Vita’s western release. In a fairly lengthy interview, Tretton insisted that Sony were happy with the way the Vita was launching.
We would expect nothing but positivity from Tretton, of course, but it’s reassuring to see that Sony aren’t panicking over what some are insisting is a lacklustre launch in Japan. Tretton insists that 500,000 units in three weeks is a strong launch — even going so far as to say he’d be happy with that figure in North America too.
Perhaps the most telling quote from the interview was concerning Sony’s desire to penetrate mass markets rather than restrict the PS Vita to a smaller “hardcore” market. Hopefully this will eventually mean a huge install base to tempt publishers into backing development for the platform.
For us, success is defined by mass market penetration, meaning not just the core gamer but young, old, male, female, casual and core, and being relevant on a worldwide basis, not being incredibly strong in one market but non-existent in another.