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Microsoft Job Ad Invents Another Level of Hype

Bring your A game, people.

Right, I think this might mark the exact moment when I realised that videogame publishers have actually gone a bit mad. I mean, I know they’ve been a little odd and over-enthusiastic for a while now but this job advert from Microsoft, uncovered on GAF, is really pushing the envelope on nuttiness.

You don't have to be mad to work here, but it helps!
Microsoft is advertising for a new Executive Producer. That’s the role which has control over coordinating a project from the very beginning. An executive producer will audition concepts, select a development studio, liaise with that team and ensure everything ties together neatly on time and on budget. It’s an important job and Microsoft looking for a new EP to work out of its Redmond base of operations is interesting enough. “But it’s not crazy yet,” I imagine you say!

Well, the thing is, Microsoft has decided that their next generation of first party IP games will not be “Triple A”, as we’ve become so used to hearing. Their job advert wants Executive Producers who are ready to usher in the dawn of the “AAAA” age. That’s right, strap in people, we’re going quadruple on the As.

As the GAF poster points out, this might ordinarily be seen as a typo and laughed off as something a bit silly that nobody would ever be nutty enough to introduce to their vocabulary. But the ad uses the term “AAAA” multiple times.

Let’s be clear, the “AAA” moniker has never had anything to do with the actual quality of a game, it has always referred to how prestigious the project is seen as being within a publisher’s studio. So, Call of Duty games are always triple A but then, so was Homefront. Of course, the more prestigious a game is seen as being by a publisher, the higher the development budget is allowed to creep and the more astronomical the marketing budget will be.

Having read about some of the marketing budgets for current generation triple A games, I dread to think how many big PR parties will have to be rushed together in order to spunk the budget for a quadruple A game. Perhaps they’ll even hire some proper celebs instead of the cast of TOWIE.

Source: Microsoft Careers

  1. Deathbrin
    Since: Aug 2009

    What do each of the A’s stand for?

    Comment posted on 15/03/2012 at 09:56.
    • 3shirts
      Since: Aug 2008

      Each one stands for AAA, it goes deep.

      Comment posted on 15/03/2012 at 10:02.
    • lewis815
      Since: Mar 2009

      Awesome Automatic Amusement – Quad A’s I couldn’t tell you, that’s just crazy talk.

      Comment posted on 15/03/2012 at 10:03.
  2. cc_star
    Team TSA: Writer
    Since: Forever

    I’m gonna hold out for AAAAA

    Comment posted on 15/03/2012 at 09:59.
    • hazelam
      Since: Feb 2009

      way to think small.


      that’s the ticket. ^_^

      because an x makes everything cooler right?

      Comment posted on 15/03/2012 at 10:10.
      • Vaile23
        Since: Dec 2009

        these days, it’s a small i…

        iAAAA !

        Comment posted on 15/03/2012 at 19:55.
  3. Klart
    Since: Jun 2010

    I call, and raise to quintuple A.

    Comment posted on 15/03/2012 at 10:01.
  4. Omac_brother
    Since: Nov 2011

    Got to be a typo. But then again, AAAA seems like the next logical step. A game with a budget so big, the marketing involves the purchase of the moon to put a 30,000 foot bill board on.

    Comment posted on 15/03/2012 at 10:01.
  5. hazelam
    Since: Feb 2009

    with ms hype it could be, Super Champion edition Pacman.

    Comment posted on 15/03/2012 at 10:05.
  6. gazzagb
    Master of speling mitakse
    Since: Feb 2009

    The AAA/AAAA rating doesn’t really have any quantitative value, so regardless of how many A’s there are, it’s still kinda pointless to give something quad A’s.

    Comment posted on 15/03/2012 at 10:15.
  7. halbpro
    Team TSA: Writer
    Since: Mar 2009

    Oh god what does this even mean? They’re going to throw infinite money at it? I DON’T KNOW ANY MORE.

    Comment posted on 15/03/2012 at 10:20.
  8. nofi
    One for all.
    Since: Forever

    Someone on GAF said that extra A was stolen from Obsidi*n.

    Comment posted on 15/03/2012 at 10:21.
    • yogdog
      Since: Feb 2010


      Comment posted on 15/03/2012 at 10:26.
  9. Kevatron400
    Drake, baby.
    Since: Dec 2008

    Of course, it might just have been a typo, right? A typo that they accidentally used 3 times on the posting…

    Comment posted on 15/03/2012 at 10:29.
    • hazelam
      Since: Feb 2009

      yeah but that would be boring, this is way more fun. ^_^

      Comment posted on 15/03/2012 at 10:52.
  10. The Lone Steven
    Never heard of him.
    Since: May 2010

    So they’re the bar stewards who stole the A from my last name, give it back! :p

    So what happens if Sony decides to invent another level of hype? E.g. AAAAAA+++++++ would it mean we would see them trying to outdo each other? *grabs popcorn just in case that does happen.*

    Does this mean it that MS will pour billions into a AAAA game? Instead of millions?

    Comment posted on 15/03/2012 at 10:45.

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