Article written by Aran Suddi.
Published on 20/03/2012 at 02:28 PM.
Microsoft has announced a partnership with the charity Right To Play, which is a sports and play charity for children.
Jonathan Grimes, of Microsoft’s Marketing Division, said:
“We’re hugely excited by the Right To Play partnership. Both organisations believe that active play through sport and technology can achieve a positive, inclusive and sustainable future for children.
Microsoft is also deeply committed to improving lives and addressing difficult societal issues through technology, so we look forward to assisting Right To Play with their incredibly worthwhile work over coming months.”
Microsoft has donated cash, Xbox 360s and Kinects and software that in total is worth $1million. The partnership will also include:
- Incorporating Right To Play into Xbox’s forthcoming pan-European summer sports campaign on Xbox LIVE
- Undertaking ‘Game with Fame’’ with Right To Play Athlete Ambassadors for fundraising
- In a cause marketing first for Microsoft, Right To Play branding will feature in Kinect Sports: Season Two Basketball DLC (due for release on April 2nd).
- Providing consoles and Xbox-based lessons for Right To Play’s ‘Play Day’ events in underprivileged UK areas.
Johann Olav Koss, President and CEO of Right To Play said:
“With Microsoft’s support we will continue to improve the lives of so many children and to spread our message about the power of sport and play to transform lives. Our programmes teach children important lessons through play about how to protect themselves from disease, how to resolve conflicts peacefully, how to be more tolerant.”
Source: Press Release