Article written by Peter Chapman.
Published on 03/04/2012 at 09:37 AM.
Ubisoft were the biggest third party publishing presence at the launch of the 3DS and the PlayStation Vita. They’ve been very strongly supporting new hardware since Kinect also hosted a number of Ubisoft titles at launch. Now their Senior Vice President of Sales and Marketing, Tony Key, has stated that they will aim to do the same for Nintendo’s new console later this year.
In an interview with Gamasutra, Key said that the publisher “have big plans for Wii U. Our intention is to be the number one third-party” before going on to reiterate the strength of Ubisoft’s relationship with Nintendo. Key says that Ubisoft got hardware earlier than many and that breeds a healthy development environment.
They came to us and asked us to make Red Steel. The thing is, once these dev kits show up in the building, you’ve got these other teams peeking around the curtain going, ‘Hey, what’s that?’ Before you know it, there’s three projects being developed for the Wii in that one room, and then another guy from another studio just happens to be visiting and brings back some ideas…
Key said that Ubisoft now has seven titles aiming for the launch window, all grew out of the way the developers were engaged after seeing the hardware Nintendo supplied for Ubisoft’s Red Steel development.
The Wii U is expected to launch later this year, with some very speculative reports suggesting November 18th for the US.