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See Last Night's Prototype 2 "Live Ad"

The Cube.

When the news first broke that Activision was trying something truly unique to promote upcoming sandbox slaughterfest, Prototype 2, I was¬†intrigued. The firm promised a never-before-seen spectacle in the form of a “live ad” performed by real actors which took place last night at Covent Garden.

As you can see, the Prototype fans turned out in their masses, one dedicated attendee going as far as saying he’d played a “little bit of the first one.” Insightful stuff. As for the event itself, there’s no denying that it’s a first for video game promotions, but no doubt some won’t feel they received the full “Heller vs. Mercer” treatment that was advertised. Unless they were expecting the iconic anti-hero showdown to be played out by first year street dance students looking to make a tenner on the side by prancing around a plastic box.

Personally, I wasn’t a huge fan of the original Prototype and despite looking for an excuse to pick up the sequel, unsurprisingly, I’ve been left indifferent. That’s not to say you won’t enjoy Prototype 2. The game has already bagged itself an impressive Metacritic average of 80, Tuffcub having done a write-up earlier today.

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12 Comments
  1. scavenga
    Member
    Since: Jul 2009

    Couldn’t agree more @06.58

    Comment posted on 24/04/2012 at 15:27.
  2. adamguest1985
    Member
    Since: Apr 2010

    Well that was a load of shit.

    Comment posted on 24/04/2012 at 15:33.
    • Bilbo_bobbins
      Member
      Since: Jun 2009

      ha ha, thats exactly what I was thinking.

      Comment posted on 24/04/2012 at 15:53.
      • Foxhound_Solid
        Is a smart cookie.
        Since: Dec 2009

        Not gonna bother wasting 10 minutes of my life.

        Comment posted on 24/04/2012 at 17:56.
  3. Death_In_Flamez
    Member
    Since: Feb 2011

    http://www.youtube.com/watch?v=KqDL4zN9ZDA

    That is a trailer, not what this is :/

    Comment posted on 24/04/2012 at 16:14.
    • Jim Hargreaves
      Member
      Since: Nov 2009

      Call me hard to please, but I didn’t exactly rate that trailer either :oP

      Comment posted on 24/04/2012 at 16:31.
    • Forrest_01
      Member
      Since: Jun 2009

      If that is the live action one where Sgt Heller jumps off of the building – I very much did rate that.

      Actually got me pretty hyped when i saw it. Then again, i actually enjoyed the first one unlike some! :P

      Comment posted on 24/04/2012 at 16:46.
      • Death_In_Flamez
        Member
        Since: Feb 2011

        I’m surprised Jim ;) I may yet get Prototype 2, looks epic and no inFamous to contend with this time :P

        Comment posted on 24/04/2012 at 17:02.
  4. MICKY17
    Member
    Since: Dec 2008

    That was very odd. And by odd I mean terrible.

    Comment posted on 24/04/2012 at 16:47.
  5. Burgess_101
    Member
    Since: May 2009

    This looks just as bad as the game.

    Comment posted on 24/04/2012 at 17:14.
  6. shields_t
    Member
    Since: Oct 2008

    What a silly stunt, they could at least have given them a stage bigger than a postage stamp.

    ……and impaled someone.

    Comment posted on 24/04/2012 at 23:18.
  7. ortidog
    Member
    Since: Jul 2010

    A radio ad being played over loudspeakers as a tramp coughs up ‘surprising pennies’ would have been more effective.

    Comment posted on 25/04/2012 at 07:46.

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