When the news first broke that Activision was trying something truly unique to promote upcoming sandbox slaughterfest, Prototype 2, I was intrigued. The firm promised a never-before-seen spectacle in the form of a “live ad” performed by real actors which took place last night at Covent Garden.
As you can see, the Prototype fans turned out in their masses, one dedicated attendee going as far as saying he’d played a “little bit of the first one.” Insightful stuff. As for the event itself, there’s no denying that it’s a first for video game promotions, but no doubt some won’t feel they received the full “Heller vs. Mercer” treatment that was advertised. Unless they were expecting the iconic anti-hero showdown to be played out by first year street dance students looking to make a tenner on the side by prancing around a plastic box.
Personally, I wasn’t a huge fan of the original Prototype and despite looking for an excuse to pick up the sequel, unsurprisingly, I’ve been left indifferent. That’s not to say you won’t enjoy Prototype 2. The game has already bagged itself an impressive Metacritic average of 80, Tuffcub having done a write-up earlier today.