Article written by Peter Chapman.
Published on 04/05/2012 at 09:30 AM.
E3 Booths cost a lot. Even more than filling your car with petrol. It’s a big outlay for a publisher, especially one that is having serious financial difficulties and making big cuts to its infrastructure that include whole studios being sold, games possibly being cancelled and staff laid off.
THQ found themselves in just such a position earlier this year and, according to the beleaguered publisher, their darkest hour came just as they were faced with the decision of booking a costly E3 booth space or taking a quieter approach to the show.
They’ve chosen to show what they have in a quieter way this year.
That means there’s no booth on the show floor but it doesn’t mean that we won’t hear something of their games. They’ll still be presenting something to the judges panel, they’ll have meeting rooms in the press centre and they’re involved with the first party presence so they might pop up for a couple of minutes on stage at a Microsoft, Nintendo or Sony press conference.
We’re expecting to see Darksiders II, at least. Company of Heroes 2 got announced yesterday so there’s a chance we’ll see a trailer or something of that. There’s also a South Park RPG from them later this year so I’d expect them to show that off.
Source: GI.Biz
I do hope they pull through.
Here’s hoping.
To be honest having a presence at the show but no booth doesn’t seem like the end of the world. They’ll get less coverage, but I’d imagine they’ll ensure those who get to see stuff in meeting rooms will be given an even better experience than usual, and that’s the coverage they really care about rather than someone who saw it at the booth for ten minutes.
Very true.
Agreed. Unless you are one of the big-name companies (EA, Microsoft, Sony) I don’t see any point focusing on bells and whistles.