Article written by Peter Chapman.
Published on 08/05/2012 at 01:47 PM.
Remember when Blockbuster was just the place you nipped into when you wanted to rent Rambo on VHS? Well, it’s come on a little way since those days and in recent months has really stepped up its marketing pitch to gamers.
Today they’re launching VIP Gamer, a new loyalty scheme which offers a really good return on your money. For every pound you spend in store or online, you can earn 100 points. You can earn bonus points for pre-ordering with them, buying certain games, renting games and even just for watching trailers on their website. They’re even going to be giving away loyalty points for entering competitions.
Loyalty schemes are nothing new, of course, but this one seems to be a more effective way of earning discounts than most. There’s a levelling mechanic that unlocks new ways of earning points or vouchers that you can print to use in store or use online.
At the very top end of those unlockable levels is the ability to spend your points on a new console. For 360,000 points (£3,600 spent, not including free bonus points) you can get a free Xbox 360 and for 450,000 points (a £4,500 spend, excluding any bonus points) you can get a free PlayStation 3.
At current in-store GAME Reward Card loyalty rates, a new 4GB Xbox 360 would cost the equivalent of 64,000 points, or a £6,400 spend. A free PS3 under GAME’s loyalty scheme would run to an £8,000 spend.
Source: Press release