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Sony Files Patent For Game-Interrupting Soda Adverts


You know when you wake up and you’re half asleep and you see a story and think ‘no, that’s ridiculous’ and ignore it? And then it’s still there an hour later? Yeah, so this is one of those stories. Are you ready?

A few months ago Sony filed a patent application to allow their systems to stop play and show you adverts. In the middle of playing. By stopping it. It’s an application, so hopefully it won’t be granted and even if it is it doesn’t mean that they’ll ever use it. They won’t. Ever.

Right? I mean, I’ll drink Mtn Dew until the cows come home, but stop my run on Tony Hawk HD to show me an advert for that fizzy green toxic juice and I’ll be throwing my console through the nearest window.

It talks about slowing down the game, showing a flashing light, pausing it and then running the advert before rewinding the game back a bit and then kicking off again. It’s like all my nightmares in one application.

This won’t happen. It can’t happen. If this is Sony’s big E3 thing they can stick their Play B3yond well b3yond where the sun doesn’t shine. Oh well, at least it wasn’t Microsoft, but then they’ve got more than enough ads going on.

Unless… Oh, no, it couldn’t be.

Read the application. It’ll make your skin crawl. I’m going back to sleep.

Thanks, GAF.

  1. Jim Hargreaves
    Since: Nov 2009

    I could deal with ads during otherwise-blank loading screens (say, via a banner at the bottom) but stopping a game would be criminal.

    Comment posted on 25/05/2012 at 08:52.
    • bmg_123
      Since: Feb 2012

      I don’t even know about -that-. I would at least want the game to be subsidized/cheap for this to happen, otherwise I’m paying £40 for an advert every chapter. Although a loading-screen advert could be a good substitute for the online pass system.

      Comment posted on 25/05/2012 at 09:11.
    • stueeeee
      Since: Jun 2009

      If remember rightly they did this on WipeOut HD during loading and people were saying the game was waiting for the advert instead of the other way round. Didn’t last long.

      Comment posted on 25/05/2012 at 10:44.
  2. gideon1451
    Since: Nov 2009

    Advertising everywhere has ruined so many things.

    Comment posted on 25/05/2012 at 08:56.
    • Youles
      Since: Feb 2011

      Indeed, silly advertising and programs having sponsors.

      “Pampers. The official nappy of the 2012 Euros”.

      Comment posted on 25/05/2012 at 09:15.
      • Forrest_01
        Since: Jun 2009


        Or “Tampax – It’s what the olympians use”

        Comment posted on 25/05/2012 at 10:19.
      • jikomanzoku
        Since: Jan 2010

        I saw one t’other day that began with the words “As a nurse blah blah” (or summat to that effect) whilst the small print at the bottom of the screen said “representation of a nurse”. She then went to see her dentist who scanned her face for plaque with a tricorder, but of course thats not real, so the small print said “representation”. So an actor, goes to see another actor in a fake dental surgery where he uses make believe equipment to point out her teeth are fucked unless she buys this particular brand of toothpaste – it’s ace.

        Comment posted on 25/05/2012 at 14:03.
  3. KeRaSh
    Since: Nov 2009

    All non-Plus subscribers will have to watch an ad during online play every 3 minutes while Plus subscribers can pretend they are at the shooting range killing frozen targets. ;)

    Comment posted on 25/05/2012 at 08:58.
  4. Zephyre
    Since: Aug 2009

    Oddly I don’t mind real advertising in games as long as it’s in context – billboards in racing games, branded vending machines in offices, that kind of thing.

    This kind of thing is another level of evil. If they release a game for free and support it with this type of advertising then OK, I can make a choice to avoid that game. If it finds its way into existing games I’ve paid for then I won’t be a happy bunny.

    Comment posted on 25/05/2012 at 09:03.
  5. bmg_123
    Since: Feb 2012

    This is living.

    Comment posted on 25/05/2012 at 09:08.
  6. gernboes
    Since: Oct 2008

    Ooohhh, so the big new feature for PSN Plus will be that we dont have to endure this? :)

    Comment posted on 25/05/2012 at 09:11.
    • nofi
      One for all.
      Since: Forever

      That’s possible, yes.

      Comment posted on 25/05/2012 at 09:21.
      • bmg_123
        Since: Feb 2012

        Well, guess I’ll just leave this brick suspended above my PS3, and my Xbox too if Microsoft don’t get their stuff together…

        Comment posted on 25/05/2012 at 09:40.
    • Crocadillian
      Since: Feb 2011

      Don’t suggest that o___o.

      Comment posted on 25/05/2012 at 13:25.
  7. bigbaldwolf
    Since: Mar 2012

    This is pure madness. They can’t do this. Well they can but it would be commercial suicide for them to stop your game and show an advert. I think this is too crazy for even Sony to do

    Comment posted on 25/05/2012 at 09:14.
  8. Youles
    Since: Feb 2011

    This won’t happen. Developers would not want their product and subsequent experience interrupted with an add which would leave Sony out of favour with them.

    Comment posted on 25/05/2012 at 09:18.
  9. psychobudgie
    Since: Nov 2009

    If the game in question is free then fine. If they however just charged £40 for the game they can blow it out their arse (sponsored by Super Lax)

    Comment posted on 25/05/2012 at 09:38.
  10. TSBonyman
    Since: Dec 2009

    It’s the future of gaming.. :/

    Comment posted on 25/05/2012 at 09:46.
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