Article written by Greg Aldridge.
Published on 07/06/2012 at 07:43 PM.
A week ago it was France and now we have news that Japan also has an offer running for those who buy a PS Vita. So long, that is, as they buy from Amazon a bundle consisting of a 3G PS Vita, a game and a 4GB memory card. The deal runs from now until the end of July.
Buying that little lot will see the total cost dropped not only by the cost of the memory card but also by a further ¥3,000 (approximately £25 or $38). With the price of the memory card being around ¥2,000 the total saving is around ¥5,000 (£41, $63).
When Amazon Japan ran a similar deal earlier this year, albeit for a smaller discount, it was confirmed by other retails to be a Sony initiative. It is worth noting that the current French offer of a rebate is for a remarkably similar amount, €50 (£40, $62).
Is this a simple marketing promotion or are Sony testing consumer reactions to lower prices without actually making the price cut they say is not coming? A good way to test whether consumers will put their money where their mouth is when it comes to a lower PS Vita price?