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Japan's Turn For A PS Vita Offer

Sony testing consumer reaction to lower prices?

A week ago it was France and now we have news that Japan also has an offer running for those who buy a PS Vita.  So long, that is, as they buy from Amazon a bundle consisting of a 3G PS Vita, a game and a 4GB memory card.  The deal runs from now until the end of July.

Buying that little lot will see the total cost dropped not only by the cost of the memory card but also by a further ¥3,000 (approximately £25 or $38).  With the price of the memory card being around ¥2,000 the total saving is around ¥5,000 (£41, $63).

When Amazon Japan ran a similar deal earlier this year, albeit for a smaller discount, it was confirmed by other retails to be a Sony initiative.  It is worth noting that the current French offer of a rebate is for a remarkably similar amount, €50 (£40, $62).

Is this a simple marketing promotion or are Sony testing consumer reactions to lower prices without actually making the price cut they say is not coming?  A good way to test whether consumers will put their money where their mouth is when it comes to a lower PS Vita price?

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  1. bmg_123
    Since: Feb 2012

    Just slash the prices of memory card by 2/3 and I’ll be happy.

    Comment posted on 07/06/2012 at 19:46.
    • RocketSOL
      Since: Oct 2008

      I’ll second this. Buying the vita I can handle…but the cost of those memory cards is mental, especially when added over the top of the vita price and a game to go with it.

      Comment posted on 07/06/2012 at 19:56.
      • bmg_123
        Since: Feb 2012

        And certain 3GB downloadable games costing the same as retail…

        Comment posted on 07/06/2012 at 19:58.
  2. teflon
    Community Team
    Since: May 2009

    They should make a limited, one off Diamond PS Vita, and sell it for £50,000. See if someone buys it.

    Comment posted on 07/06/2012 at 20:21.
    • The Lone Steven
      Never heard of him.
      Since: May 2010

      Then make a adimantium one(can’t spell the materiel that Wolverine has in his body which allows him to regenerate) followed by a diet one and where am i going with this again? O-o

      Comment posted on 07/06/2012 at 20:49.
    • Shakugan
      Since: Mar 2010

      I think i heard this before…. Hmmm… oh yeah a diamond chisel for $50,000 from Molyneux, but seriously i think i’ll wait for a price drops of memory cards and Vita.

      Comment posted on 07/06/2012 at 21:15.
  3. gazzagb
    Master of speling mitakse
    Since: Feb 2009

    Timing the price cut with the White Vita and AC Bundle could be a great way of boosting sales over here.

    Comment posted on 07/06/2012 at 20:39.
    • Eternal_Bcb
      Since: Sep 2009

      Very true. Maybe they are testing the waters so to speak, as to how big the discount needs to be.

      Comment posted on 07/06/2012 at 21:02.
  4. cam the man
    Since: May 2009

    I hope it boosts sales and the same offer, or better, is applied to all markets, i.e. here.

    Comment posted on 07/06/2012 at 22:14.
  5. Peter Rushton
    Since: Aug 2010

    Price cut in time for Assassins creed and Cod for the holiday season me thinks! PLEASE SONY! I want to buy a Vita and support you but such a big investment on my part needs to be rewarded with support in the form of software and cheaper games/memory cards…

    Comment posted on 07/06/2012 at 22:43.

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