Hell Yeah! is the latest game to be bundled in the subscription cost.
That change happened at E3, when the platform holder introduced the Instant Game Collection, and has continued to live up to that promise of high quality entertainment bundled in with the subscription cost, even after Ross McGrath, the service’s driving force in Europe, moved on.
Speaking to GI, John Koller, VP of PlayStation Home and Handheld Consoles over in the States, says that this momentum is likely to follow forward. “PlayStation Plus is fantastic,” he says, rather predictably. “This is going to be a significant part of our marketing efforts over the next 6, 12, 24 months. This is a big part of what we do.”
He talks about the value of the Instant Game Collection, and how it’s especially good for late adopters, those coming in six or seven years after the console launched. “This is going to be a very important part of what we do here over the next few months,” he adds. “You’ll see it at holiday. You’ll see it even beyond that with various integrations into our ecosystem.”
That last phrase is interesting – “various integrations into our ecosystem” – quite how they’re going to get Plus into other aspects of the brand is somewhat tempting to speculate on. Will Plus subscribers get even more for their money, or will non-Plussers start to lose out?
Customer satisfaction is apparently at the highest ever levels (at 97 percent) whilst the rate of people renewing is at 93 percent, according to the article. “The success of PS Plus is contributing in a big way to driving overall PSN sales,” said a spokesperson, “as our last quarter was the biggest in terms of transactional sales in PSN’s six-year history.”
Are you currently happy with Plus?