I get that continental Europe can have its quirks, but this advert, found in a French magazine, really redefines the word ‘quirky’.
Advertising the PS Vita (although you’d need to look for it) this is Sony going back to those crazy pre-launch PS3 adverts, where apparently it’s not important to talk about games.
Yes, the PS Vita’s got two touch screens. But how many (good) games actually make use of that? And who really cares if it does?
This is a console that, in the right hands, is capable of console-level visuals and deep, complex gameplay as well as a multitude of PS Mobile, PSP and various media capabilities. Instead, SCEE fire off an advert showing little more than a woman with four breasts.
It doesn’t work for me, and as objectively as I can, I can’t see how this is effectively going to get non-Vita owners interested in the system. But then I’m British, and this clearly isn’t aimed at me…