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Much Derided "Walking Dead" Trailer Wasn't Official

Let's all laugh at Activision. Oh wait, EGG ON YOUR FACE.

Yesterday the internet, being the internet, decided that Activision’s new trailer for their FPS The Walking Dead game was rubbish – full of seemingly in-development segments and poor editing.

Except, well, it wasn’t an Activision trailer at all – it was a fan edit of intentionally in-development segments previously hosted on IGN.

It wasn’t even on Activision’s own YouTube channel, but a newly made channel with one video. That one. Here’s the so-called trailer, as it was:

And here’s the 1UP video:

It’s amazing how quickly outlets distributed the ‘trailer’ (and associated vitriol) yesterday, but I guess that’s just the way this industry is these days, right?

Survival Instinct is due in 2013, at which point hopefully it’ll look a lot better than these very early elements. As it’s highly likely to do, of course.

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16 Comments
  1. Michael
    Team TSA: Development
    Since: Forever

    Ace. Can we play as Clem?

    Comment posted on 03/01/2013 at 08:19.
  2. TheLig
    Causing trouble is my business and business is good
    Since: Dec 2008

    “It’s amazing how quickly outlets distributed the ‘trailer’ (and associated vitriol) yesterday, but I guess that’s just the way this industry is these days, right?”

    Hang on, didn’t you guys post it yesterday?

    Comment posted on 03/01/2013 at 08:58.
    • Tuffcub
      On the naughty step.
      Since: Dec 2008

      Yes that was me. Doesnt stop it from being shit, does it?

      Comment posted on 03/01/2013 at 09:34.
      • Tuffcub
        On the naughty step.
        Since: Dec 2008

        Actually I have no idea what Alex is going on about. So it was made from another trailer – and? It was fucking awful.

        The footage is only a week old so it’s not like it’s old video. Watch the orginal and it stil looks awful, has massive scren tear and is brown.

        Shit video is shit. No one has ‘egg on their face’ in fact whoever made the video has done a great service in highlighting a shit game that would have gone unnoticed.

        Comment posted on 03/01/2013 at 09:58.
      • TheLig
        Causing trouble is my business and business is good
        Since: Dec 2008

        You make a solid argument. Haha.

        The footage was pretty shocking and while it maybe should have referenced that it was in development, broken is brown and shit is shit.

        Comment posted on 03/01/2013 at 10:09.
      • avengerrr
        Member
        Since: Oct 2012

        Funny I noticed that retailers pitched it yesterday. They just want to cash on the name/franchise but I honestly couldn’t give a toss. Crap video and there so many more survival/zombie horrors to enjoy.

        Comment posted on 03/01/2013 at 10:38.
      • wolf-OF-chaos
        Member
        Since: Feb 2012

        @avengerrr, “more survival/zombie horrors to enjoy”. Yeah, there’s so many ‘great’ survival zombie games, *looks towards warz/dayz*

        Comment posted on 03/01/2013 at 11:00.
      • Alex C
        One for all.
        Since: Forever

        It wasn’t a trailer. It was in-development footage meant to be viewed alongside the commentary I also provided a link to.

        Not sure why that’s so complicated.

        Comment posted on 03/01/2013 at 11:16.
      • Tuffcub
        On the naughty step.
        Since: Dec 2008

        Let’s assume for the moment we had posted the orginal video. Would peoples reactions been any more positive? I doubt it.

        Anyway you edited yesterday’s Snatch so it’s your fault :)

        Comment posted on 03/01/2013 at 11:49.
      • Alex C
        One for all.
        Since: Forever

        Of course they would have been. Have you watched it? It’s clearly early code, backed up with lots of commentary about said code. It’s in no way intended to be a ‘trailer’ in any context whatsoever. It was edited together by an individual to look like a trailer, which was false.

        If you go on a podcast with a track half finished and talk about each bit and what you’ve still got to do, and then I come along, splice it all up into a two minute MP3 and go “this is Tuffcub’s Latest woooo” it’ll still sound unfinished, but people will think it’s official.

        Same thing.

        I fixed some typos and hit publish, as nobody else was around.

        Comment posted on 03/01/2013 at 12:33.
      • Tuffcub
        On the naughty step.
        Since: Dec 2008

        OK. Lets start again

        Here’s a pre-prodction video for Walking Dead. It looks shit.

        That better?

        Comment posted on 03/01/2013 at 14:42.
      • Alex C
        One for all.
        Since: Forever

        Yes. It does indeed look shit.

        Comment posted on 03/01/2013 at 15:06.
      • blarty
        Member
        Since: Apr 2011

        Lets just remember the Dead Island trailer…. epic teaser trailer, game didn’t quite pull it off – these things can go both ways.

        Comment posted on 03/01/2013 at 15:20.
      • blarty
        Member
        Since: Apr 2011

        … although I’m not entirely hopeful of that

        Comment posted on 03/01/2013 at 15:21.
  3. bunimomike
    Member
    Since: Jul 2009

    Such a shame the industry cannot stop and take a breath for a moment to see if things are legit or not. Sadly, we’re in a “must have it now” lifestyle with the internet compounding this in every way possible.

    I’ll ignore the “trailer” that was shown yesterday but it’s a bit of a git for Activision to know that the media thought it was as that can often have a nasty knock-on effect with the general public.

    Comment posted on 03/01/2013 at 14:04.
  4. Dany2Step
    Member
    Since: Aug 2010

    I thought the game looked mega fun. Even in the trailer edited format I had assumes that it was early code. Excited to see the game progress.

    Comment posted on 03/01/2013 at 22:12.

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