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Analyst Points To $400 Price Point For PlayStation 4

With a Q3 2013 release window.

If it’s not Sony executives teasing next gen console announcements these days, it’s analysts trying to figure out how much they’re going to cost.

The latest on that is from Baird Equity Research, who, after studying information from CES last week and after speaking “with a number of companies involved in video game development and distribution” have pitched a potential price of $400.

That’s around £250, although it’s highly unlikely that we’ll see such direct parity, given shipping, taxes and so on. Expect something closer to that in pounds.

The analysts think October will be the month that the PS4 launches, with the next Xbox the following month. Most people agree that May is a likely reveal date for the next generation, with E3 used to showcase the actual games.

“We expect the E3 trade show in June will take on added significance, most likely providing the industry with the first public opportunity to examine next-generation hardware,” says an analyst at the firm. We’ve already speculated about what that hardware could be.

“Our checks suggest that next-generation console hardware will be largely built from ‘off the shelf’ high-end PC components, along with hybrid physical/digital distribution models, enhanced voice controls and motion sensing (Kinect integration with every Xbox), and broad multimedia capabilities.”

The analyst also warned of “early production issues” with the PS4.

Sony has yet to officially confirm anything, replying with a “no comment” when pushed.

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37 Comments
  1. The Lone Steven
    Never heard of him.
    Since: May 2010

    £250 is an excellent price but i suspect it will be 300-350. It would be a hard sell for most people if they do price it at the latter price. They need to ensure there is a lot of games during the first 6 months unless they want a repeat of the PS3′s early life.

    Comment posted on 14/01/2013 at 12:03.
  2. Taylor Made
    Member
    Since: Oct 2011

    That’s if Sony ain’t fighting a war to win some new DVD format they invented maybe a 4K blu ray will be ps4 thing

    Comment posted on 14/01/2013 at 12:04.
  3. parryman
    Member
    Since: Apr 2012

    The most I will pay would be £300.
    Price wars come Christmas (if Sony and M$ both have nexgen put) will be interesting.

    Comment posted on 14/01/2013 at 12:12.
    • parryman
      Member
      Since: Apr 2012

      Unless it has new standard video format.
      The wife was happy with ps2 as it was a cheap way to get a DVD player.
      She was happy with the ps3 as it was a cheap way to a blu ray player.

      Ps4 needs to have some amazing feature to justify the joint account paying for it, rather than out of my pocket! Haha!

      Comment posted on 14/01/2013 at 12:18.
    • bunimomike
      Member
      Since: Jul 2009

      PS1 launch price RRP = £299 (if memory serves me)
      PS2 launch price RRP = £299 (if memory serves me)
      PS3 launch price RRP = Too much for me
      PS4 launch price RRP =£299 (makes perfect sense considering the number of people that didn’t buy it at the launch price)

      If they’ve learnt from this then good on them. Also, it means I might have a PS4 earlier in the life-cycle than I did with the PS3 as I waited for the first price cut before throwing down.

      Comment posted on 14/01/2013 at 15:13.
      • jimmy-google
        Member
        Since: Feb 2009

        Yes but you had to buy your multitaps, memory cards, network cards etc… separately.

        Comment posted on 14/01/2013 at 16:23.
      • Kitch
        Member
        Since: Aug 2008

        PS3 launch price RRP £425

        I’ve bought every PlayStation on launch day but I’m in 2 minds this time. Launch titles will make up my mind. That and Home with cross game chat. ;)

        Comment posted on 14/01/2013 at 18:23.
  4. kjkg
    Member
    Since: Apr 2010

    Sad to say but if it’s over £300 I won’t pick it up day one. But a that, I’m sure I can stretch my budget to accomodate that and every release game they have :P

    Comment posted on 14/01/2013 at 12:15.
  5. DirtyHabit
    Member
    Since: Forever

    No plans to jump straight in to the PS4. Unless of course its shiny.

    …mmm shiny stuff…..

    Comment posted on 14/01/2013 at 12:25.
  6. bmg_123
    Member
    Since: Feb 2012

    If it plays used games, I’d likely get it on day 1. Of course it’d have to have a solid launch lineup; games from first parties along with UltraHD upscales of games like the Last of us would convince me.

    Comment posted on 14/01/2013 at 12:27.
    • stormy
      Member
      Since: Apr 2010

      I would too, but guessing from rumour and spec leaks it wont be happening, so I’ll be late to the PS4 party if at all. No backwards compatibility means I might look to MS this gen.

      Comment posted on 14/01/2013 at 12:32.
  7. jimmy-google
    Member
    Since: Feb 2009

    £400 is fine if it’s lasts 6 years. Certainly better than £400 for an iPad that gets replaced after 6 months. My PS3 has been great value for money compared to most tech around over the same period.

    Comment posted on 14/01/2013 at 12:27.
    • double-o-dave
      Member
      Since: Nov 2008

      You’ve got a point there!
      In line with other technology £500 for a console may sound a lot but isn’t really although you do then have to splash out £40 every time you want a new top title game so I guess there’s 2 ways of looking at it.

      Comment posted on 14/01/2013 at 13:21.
    • bmg_123
      Member
      Since: Feb 2012

      I got my PS3 in 2008 for £300 and it came with Fallout 3, COD: WAW, LBP, Resistance 2 and LOST. My iPhone in 2010 cost £600 and came with some crappy headphones…

      Comment posted on 14/01/2013 at 14:47.
      • jimmy-google
        Member
        Since: Feb 2009

        I think mine was 450 with resistance and an extra controller 2 weeks after launch

        Comment posted on 14/01/2013 at 16:26.
  8. leeroye
    Member
    Since: May 2012

    Wow, these analyst guys must be pretty smart to predict the price of a console thats not even announced yet. Whats the point!!!

    I wonder how many of them predicted the PS3 would cost £500!!!

    Comment posted on 14/01/2013 at 12:28.
    • jimmy-google
      Member
      Since: Feb 2009

      At least one predicted $500

      http://money.cnn.com/2006/01/11/commentary/game_over/column_gaming/

      It launched in the UK with a £425 RRP

      Comment posted on 14/01/2013 at 12:44.
    • jimmy-google
      Member
      Since: Feb 2009

      There was even talk of it costing $600 as it was well know that the PS3 would cost in the region of $800 to build.

      If the analysts have solid detail on what’s in a console then predicting the price isn’t that hard for them.

      http://arstechnica.com/uncategorized/2006/02/6216-2/

      Comment posted on 14/01/2013 at 12:57.
    • The Von Braun
      Member
      Since: Oct 2012

      I predict…

      It’ll run off the mains, out put video to a TV, will be packaged in a box…will have a slim version eleased years after the original….

      Games will still require a day 1 patch…will play similar to PS3 games, but look…better…

      The vision fades….

      Can i get a job here?.

      Comment posted on 14/01/2013 at 14:36.
  9. KeRaSh
    Member
    Since: Nov 2009

    Final Fantasy Versus XIII will be a launch title. You’ve heard it here first!
    If that hope turns out to be true, I’ll pick one up on day one.

    Comment posted on 14/01/2013 at 12:38.
    • kjkg
      Member
      Since: Apr 2010

      Yeh if you are right with that, then that would ensure I parted with my cash for the PS4

      Comment posted on 14/01/2013 at 12:45.
  10. grogy86
    Member
    Since: Aug 2010

    Wonder what the production issues are. Id happily pay £300-£400 on a new console

    Comment posted on 14/01/2013 at 12:44.
    • jimmy-google
      Member
      Since: Feb 2009

      You’d think with off the shelf parts that would be less likely.

      Comment posted on 14/01/2013 at 12:46.

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