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Famitsu Says The Vita is Japan's Most Desired Console

Because fewer people have it?

Famitsu has run a survey of its readers, asking them which console they most want. The Vita has won, quite comfortably. There are a few caveats to these survey results, though, before we get too enthusiastic about the near future of Sony’s lovely little handheld in Japan.

Firstly, it’s Famitsu readers. Those are generally the very savvy, core gamers rather than the masses of casual players who really send sales figures stratospheric.

Secondly, the Vita has – by some distance – the lowest existing install base of the traditional consoles. That means that many respondents will already have most or all of the other consoles listed but not yet own a Vita. So of course it will be the one they want.

It’s telling that iOS devices rank so low down on the list, Apple doesn’t enjoy the same adulation in Japan as it does in the western hemisphere. Here’s the results:

  1. PS Vita – 64%
  2. 3DS – 48%
  3. Wii U – 34%
  4. PS3 – 25%
  5. PC – 14%
  6. Xbox 360 – 11%
  7. Smartphone – 10%
  8. PSP – 10%
  9. Wii – 9%
  10. iPad – 7%
  11. DSi / DSiXL – 5%
  12. iPhone – 5%
  13. iPod Touch – 4%
  14. Other – 2%

Perhaps a more telling poll would have been to ask which of the expected next generation of consoles the magazine’s readers were hoping to buy. Even without any firm details, that would at least have demonstrated brand loyalty.

Source: Famitsu, via CVG

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26 Comments
  1. colmshan1990
    Member
    Since: Apr 2009

    That’s a strange way of presenting the results.

    There’s certainly more than 100% on that table.

    Is it how many times a console appeared on a list rather than asking which one they wanted most? Because the second question would have been better to ask than the first.

    Comment posted on 22/01/2013 at 12:16.
    • Alex C
      One for all.
      Since: Forever

      Surely it’s just the percentage of people that wanted that console. So 11% of surveyees wanted a 360.

      Comment posted on 22/01/2013 at 12:21.
      • Peter Chapman
        Team TSA: Editor
        Since: Forever

        yes, it was basically “which of these consoles do you want?” and respondents could select more than one.

        Comment posted on 22/01/2013 at 12:22.
    • bowie
      Member
      Since: Jan 2012

      Looking at the source it seems the question is not “which one do you want most?” but rather “which of the following do you plan to purchase in 2013?” At least that is what I assumed as the opening paragraph at CVG says: “The questionnaire, conducted and published by Famitsu, found that 64 per cent of respondents said they were looking to purchase a Vita in 2013.” We have the answer does anyone know exactly what the question was?

      I actually prefer the thought that they asked people what they plan to buy. I think if you like something, you need to put your money where your mouth is to support it. So I find it more interesting to know about that but I do not expect everyone (anyone?) to agree with me.

      Comment posted on 22/01/2013 at 23:04.
  2. avengerrr
    Member
    Since: Oct 2012

    Vita is good console that is not really expensive by gaming standards – I mean how much will the PS4/720 be hmm?

    However it is no surprise that it may be the most desired in a poll because even though it is not expensive for what you are getting, £200+ (bordering on to £300 with decent memory and non-plus games) is no likely amount of money these days. I barely made the scrape on release, but I did with thanks to HMV’s sensibility on pricing *sigh*. also Japan get a ton load of RPGs and other games which for me sold the 6 years of service from my old PSP. Just waiting for persona 4, damn it I can’t wait…. argh.

    Comment posted on 22/01/2013 at 12:29.
    • jimmy-google
      Member
      Since: Feb 2009

      Gamestop have being selling the wi-fi version with 4GB card and NFS for £140.

      Comment posted on 22/01/2013 at 12:36.
  3. Starman
    Member
    Since: Jul 2011

    I just wish there were more decent games available on the vita. Does anyone use an import site, & if so which is the best to buy from?

    Comment posted on 22/01/2013 at 12:33.
  4. FoxHoundGabe
    Member
    Since: Mar 2010

    But couldnt it be the same with iOS devices as with the 3DS? That every single japanese has an iphone already?

    Comment posted on 22/01/2013 at 12:34.
    • jimmy-google
      Member
      Since: Feb 2009

      More likely they have a Sony smartphone. Japan is very loyal to its own companies which is part of the reason the 360 struggles.

      Comment posted on 22/01/2013 at 12:38.
      • FoxHoundGabe
        Member
        Since: Mar 2010

        You’d be surprised, from what Ive seen, its eather iPhones or Galaxy IIIs, but mainly iPhones.

        Comment posted on 22/01/2013 at 12:44.
      • skibadee
        Member
        Since: Oct 2009

        Xperia Z looks like it could be a winner already want it over my galaxy s3.

        Comment posted on 22/01/2013 at 13:47.
    • Peter Chapman
      Team TSA: Editor
      Since: Forever

      Possibly. Historically, the iPhone wasn’t so popular in Japan but I’ve just looked into latest figures and it was the best selling smartphone of 2012 with over 25 per cent market share now.

      Comment posted on 22/01/2013 at 12:47.
    • KeRaSh
      Member
      Since: Nov 2009

      Android is pretty poular in Japan. As of Aug 12 Android’s marketshare was at 64% compared to iOS’s 32%.

      Comment posted on 22/01/2013 at 14:33.
      • FoxHoundGabe
        Member
        Since: Mar 2010

        That just shows how big iphones are there, since most other brands use android but only apple uses iOS.

        Comment posted on 22/01/2013 at 18:04.
      • KeRaSh
        Member
        Since: Nov 2009

        Not really. All it says is that Apple only ever has a maximum of 2-3 phones up for sale at any given time.
        This reminds me of the discussion about that DmC petition. Choice is a bad thing, right? ; )

        Comment posted on 23/01/2013 at 08:26.
  5. jimmy-google
    Member
    Since: Feb 2009

    10% wanted a PSP?? Who in Japan doesn’t already have one?

    Comment posted on 22/01/2013 at 12:41.
    • Sympozium
      Member
      Since: Aug 2009

      the populations huge lol.. I’m sure theres still many wanting one since they’re still releasing games on it, mainly anime stuff I think heh.

      Comment posted on 22/01/2013 at 16:07.
  6. ron_mcphatty
    Member
    Since: Sep 2008

    The Japanese love their PSPs, isn’t it also natural that a majority will want it’s successor over any other console?

    Comment posted on 22/01/2013 at 12:58.
  7. LTG Davey
    andUandU
    Since: Aug 2008

    I hate on it a lot but honestly I’d love to have my Vita back, at least now that it supports PS1 games. Playing a bit of TR2 and FF7 on a handheld sounds good to me.
    As always however it comes down to cost. It’s far, far too expensive for what it is and needs a major price drop before I would consider it.

    Comment posted on 22/01/2013 at 13:09.
  8. MuggleMind
    Member
    Since: Aug 2008

    Have to say, been checking the Japanese games market. There are still loads of games being published for the PSP. Unfortunately, most of these are still not being released for the Vita. Of course, most of these games will never see western release either. Guess it’s a good reason to learn Japanese asap!

    Planning to reserve a copy of Senran Kagura Shinovi Versus limited edition for my vita, to give me the incentive to… errr… study.

    Comment posted on 22/01/2013 at 13:13.
    • Dom El
      Member
      Since: Mar 2012

      I would absolutely still be playing my PSP if the West was seeing the releases it’s getting in Japan – as you say though they won’t make it over here – they tend to be text heavy RPG’s and the localisation seemingly isn’t worth the trouble…

      Comment posted on 22/01/2013 at 18:33.
  9. salvodaze
    Member
    Since: Dec 2012

    What I really found interesting about this is how little the Japanese apparently care about the iPad… Or is it also because they have one already? This poll is confusing in that sense. I want to be happy for the Vita, but then maybe they want it because they haven’t been able to afford it. Confusing poll, indeed.

    Comment posted on 22/01/2013 at 13:32.
    • Sympozium
      Member
      Since: Aug 2009

      Probably not interested in Tablets I guess, maybe due to size?

      Comment posted on 22/01/2013 at 14:05.
      • KeRaSh
        Member
        Since: Nov 2009

        I’d say it’s down to brand loyality and last time I’ve checked there isn’t any Japanese or other Asian company that sells iPads with iOS. :P

        Comment posted on 22/01/2013 at 14:36.
      • salvodaze
        Member
        Since: Dec 2012

        They could at least want an ipad mini, though. Yeah maybe they just despise iOS.

        Comment posted on 22/01/2013 at 22:45.
  10. Sympozium
    Member
    Since: Aug 2009

    I most desire a redesign and cheaper memory cards……

    Comment posted on 22/01/2013 at 16:06.

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