Article written by Tuffcub.
Published on 19/02/2013 at 06:53 PM.
“Ashley Roberts suits up in full bodypaint to become lead character Prophet for the launch of new video game Crysis 3“ tweets the EA PR team.
After months of discussion about sexism within video games, and the use of near naked ‘booth babes’ with no discernible links to the products they are selling, the EA PR team has decided that painting the third most popular ex-Pussycat Doll to promote a sci-fi shooter is an excellent idea.
@EA_UK_PR Can I ask why you have painted a naked woman when the character in the game is male? Is there any reason other than ‘nice tits’?” I asked, only to be met with a stony wall of silence.
I tried again, “
@EA_UK_PR Come EA, prove the gaming industry is not populated by sexist bastards and find a celebrity male to paint” but once more the PR team kept their hands well away from the keyboards and did not rise to the challenge.
I suspect they were busy doing other activities with their hands and something else was rising in the EA PR department, eh lads? Phwooar! Look at the Nanosuit on that!
Posting a picture of one of the judges from Dancing on Ice wearing just a thin veil of bodypoint has absolutely nothing to do Crysis 3. Nothing. The character of Prophet is a middle aged, overly muscular black man, these are tits for the sake of tits.
In the days when even long-time boob-peddlar, Rupert Murdoch, is considering ending page 3 in The Sun and the many discussions regarding sexism and the portrayal of women in gaming I am gobsmacked EA think slapping some paint on a fading pop-muppet’s knockers is a good idea.
It might even be considered just a bit of consenting-adult fun if they weren’t so obviously only using a slim, purportedly attractive woman. Why not get the head of the dev team in nanosuit body paint? Perhaps a member of One Direction or someone from a sports team… anything that wasn’t just so explicitly about getting sad pubescent boys to dribble down their chins (and elsewhere). It’s not only lecherous and tiresome, it’s really unimaginative and lazy. Still, nice bangers, eh lads? EH?!