Sky Go on the Xbox 360 used to be a great way to watch on-demand and almost all live regular Sky content. Recently though, it’s been unwatchable during programming, only streaming perfectly on my 100Mb fibre connection when the adverts are pushed for on-demand programs.
So I’ve been waiting for their updated streaming television service – Now TV – to add sports so that I can get the football back on my big screen.
Now TV gave access to the Sky Movies packages and, although a little bit overpriced (£14.99 per month) in comparison to Netflix (£5.99) and Lovefilm (£4.99), it has an unrivalled catalogue in the UK so if you’re not especially bothered about watching the finances (lucky you), it’s a tempting package.
Well, Now TV’s Sky Sports content is coming and it seems to have been priced by a mad man.
If you’re an Xbox Live Gold customer, that is you already pay roughly between £25 and £40 per year to access the good bits of Xbox’s online services, you can buy access to the entirety of Sky Sports’ content for £9.99 for 24 hours. That’s approximately £300 a month.
The use-case for this pricing is clearly so that you can, for example, buy access to a Formula 1 race (although if you add practice and qualifying the cost spirals) or a whole “Super Sunday” of Premier League action. But even at that, it seems hugely overpriced. In the press release, they point out their exclusive Ashes coverage. Ashes test matches can last four days each and there are ten of them in the next year, that’s £400 to see them all.
Will anybody ever use this?
Source: Press release