In an unsurprising turn of events Adam Orth is no longer Microsoft’s Creative Director. In fact he is no longer a Microsoft employee following the outcry resulting from his tweets where he defended the concept of Always On. That in itself wasn’t so bad but in the process Orth managed to apparently insult the general public and ignore any concerns.
Orth’s actions have led to a lot of negativity for Microsoft, especially since recent rumours suggest the company’s next console will require an Always On internet connection to fully function. Due to Orth’s actions, as well as recent issues involving SimCity, it will take a huge amount of spin by Microsoft to turn such a feature into something consumers will view positively.
This episode enforces just how big Twitter is, and how in our more interconnected world anything you say can come back to haunt you, especially if you manage to bulldoze a carefully prepared PR plan that Microsoft will have had for the announcement. Remember, these days anything you say can be used against you.
The latest rumour is that May 21st is when Microsoft will release information about the next Xbox, though it is surprising the company hasn’t moved plans forward following this period of negativity.