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Adam Orth Is No Longer A Microsoft Employee

Or how Twitter abuse can lead to PR disaster.

In an unsurprising turn of events Adam Orth is no longer Microsoft’s Creative Director. In fact he is no longer a Microsoft employee following the outcry resulting from his tweets where he defended the concept of Always On. That in itself wasn’t so bad but in the process Orth managed to apparently insult the general public and ignore any concerns.

Orth’s actions have led to a lot of negativity for Microsoft, especially since recent rumours suggest the company’s next console will require an Always On internet connection to fully function. Due to Orth’s actions, as well as recent issues involving SimCity, it will take a huge amount of spin by Microsoft to turn such a feature into something consumers will view positively.

This episode enforces just how big Twitter is, and how in our more interconnected world anything you say can come back to haunt you, especially if you manage to bulldoze a carefully prepared PR plan that Microsoft will have had for the announcement. Remember, these days anything you say can be used against you.

The latest rumour is that May 21st is when Microsoft will release information about the next Xbox, though it is surprising the company hasn’t moved plans forward following this period of negativity.

Source: VentureBeat

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30 Comments
  1. Pete_UK
    Member
    Since: Mar 2010

    A bit of a knee-jerk reaction, but it pretty much confirms the rumour though. You dropped your cards, M$.

    Comment posted on 11/04/2013 at 09:32.
    • Kris Lipscombe
      Team TSA: Writer
      Since: Mar 2009

      I don’t see it as confirming the rumour, just that Microsoft don’t employ people in seemingly prominent positions who insult their customers.

      Comment posted on 11/04/2013 at 11:10.
      • Peter Chapman
        Team TSA: Editor
        Since: Forever

        If I was a large tech company, I’d only employ people who insulted the customers. We’d be like one of those pretentious restaurants where they tut at you and stomp off if you ask for salt.

        “What’s that, your console has overheated? AGAIN? *SIGH* well, you’d better send it back then, IF YOU CAN EVEN WRITE ENOUGH TO GET OUR ADDRESS RIGHT. Oh, and don’t drive to the post office: WALK, pudgy.”

        Comment posted on 11/04/2013 at 11:15.
      • quinkill
        Member
        Since: Oct 2010

        They do employ these people, they just fire them once they’ve insulted the public…evidently :P

        Comment posted on 11/04/2013 at 12:16.
  2. Bilbo_bobbins
    Member
    Since: Jun 2009

    ha ha, well what a plank. He shouldn’t be saying anything on such a sensitive matter. Well deserved in my opinion.

    This also shows that the rumours are probably true. Like Pete_Uk says above, they have now shown their cards. Prepare for a bigger onslaught Microsoft.

    Comment posted on 11/04/2013 at 09:43.
    • SH Number 7/Mini-Lipscombe
      Member
      Since: May 2011

      I really don’t understand how this shows that the rumours are true? All I see is Microsoft trying to avoid a bigger disaster and any future disasters by showing they won’t stand for the staff to be speaking like that in a public.

      For all we know he was one of the people championing Always online, and that they had turned it down for the final time and this was just him sulking about it.

      Comment posted on 11/04/2013 at 16:58.
  3. hazelam
    Member
    Since: Feb 2009

    i bet he now wishes his internet had been down when he thought about making those tweets.

    Comment posted on 11/04/2013 at 09:43.
  4. KeRaSh
    Member
    Since: Nov 2009

    I don’t feel bad for him. He made some really stupid comments and someone in his position should know what to say and what to keep to himself.
    The question remains: Was this because he made stupid comments or because what he said really confirms that MS is going down the always on road?

    Comment posted on 11/04/2013 at 09:48.
  5. Dar-Kaus
    Member
    Since: Apr 2009

    Microsoft to Adam Orth- Your fired Adam, DEAL WITH IT!

    Comment posted on 11/04/2013 at 09:50.
    • SH Number 7/Mini-Lipscombe
      Member
      Since: May 2011

      Haha, I hope he can’t afford the internet anymore :p

      Comment posted on 11/04/2013 at 16:59.
  6. LycanGav
    Member
    Since: Apr 2009

    Yeah, no sympathies here.

    Comment posted on 11/04/2013 at 09:55.
  7. bmg_123
    Member
    Since: Feb 2012

    Microsoft have lost it…this perpetual stream of negative news whilst the PS4 enjoys the praise of developers, indie and AAA, is surely a sign for an official response? But they’d rather wait until the last minute before E3 to disappoint everyone…

    Comment posted on 11/04/2013 at 09:56.
    • Alex C
      One for all.
      Since: Forever

      Microsoft have lost nothing. Come E3 all this will be forgotten, I’m sure.

      Comment posted on 11/04/2013 at 10:04.
      • hazelam
        Member
        Since: Feb 2009

        unless it turns out the rumours are true of course.

        Comment posted on 11/04/2013 at 10:36.
      • SH Number 7/Mini-Lipscombe
        Member
        Since: May 2011

        Yeah this will just be a small hiccup in the running from E3 onwards. Hopefully this may be the thing to push them to be more hunger again in the coming few months.

        Comment posted on 11/04/2013 at 17:01.
  8. kjkg
    Member
    Since: Apr 2010

    Wait? I’m guessing you mean they will announce the next Xbox on May 21st? Releasing it would be a hell of a turnaround ;)

    Comment posted on 11/04/2013 at 10:15.
  9. Origami Killer
    Member
    Since: May 2010

    I was still pondering how he hadn’t be fired last night. One of his tweets had #dealwithit in response to the rumours. Madness.

    Comment posted on 11/04/2013 at 10:42.
  10. Kris Lipscombe
    Team TSA: Writer
    Since: Mar 2009

    I don’t see how this confirms any of the rumours really, it just confirms that Microsoft don’t want to be associated with employees who insult their customers on social networks.

    I wonder if Orth thought he was a little safe because his Twitter account was set to private, but that’s just not how social media works really.

    Comment posted on 11/04/2013 at 11:12.
    • kjkg
      Member
      Since: Apr 2010

      I thought he was public until the fiasco and then set it to private?

      Comment posted on 11/04/2013 at 11:19.
      • Kris Lipscombe
        Team TSA: Writer
        Since: Mar 2009

        Ah, quite possible.

        Comment posted on 11/04/2013 at 14:39.
    • blackredyellow
      Member
      Since: Mar 2009

      Yep, I agree. It doesn’t confirm rumours. Only that MS don’t want to be associated with this retard.

      What else could they do?

      Comment posted on 11/04/2013 at 13:18.
      • bunimomike
        Member
        Since: Jul 2009

        It doesn’t confirm them, per se, but Microsoft could’ve easily quashed any sort of worry on the consumer’s part with a simple sentence or two. However, perhaps there is a lot of truth behind the “always on” speculation and that Microsoft know they now have to tread more carefully than ever as people are getting riled up far earlier than they thought they would.

        Comment posted on 11/04/2013 at 14:43.
      • SH Number 7/Mini-Lipscombe
        Member
        Since: May 2011

        Or they’re just acting as they have been all the time and not wanting to admit anything about a new console until they have there conference, of course they’re not going to say “Don’t worry the next Xbox won’t have an Always online feature” as then that would be their announcement and not the event that they’ve had planning.

        All this stuff was being said about PS4 before it was announced as well and never once did they come out and say that it wouldn’t have it, so why do you think Microsoft would.

        Comment posted on 11/04/2013 at 17:05.

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