ASDA’s PR company have, in a press release issued today, claimed that the PlayStation 4 is “set to hit UK stores at the end of this year,” suggesting Sony are indeed working on a global 2013 release.
“Set to hit UK stores at the end of this year,” says the statement, “the hugely powerful machine will have an all new personalised menu screen where gamers will see recommended content, what their friends are up to and other tailored information.”
“Sony’s iconic controller has also had a shake-up as Dualshock 3 becomes Dualshock 4 with more precision, a new Touch Pad and the share button.” The intention was to indicate that the retailer is now offering pre-orders for the console, at just £20, saying they’re the “only UK supermarket currently offering a pre-order service.”
You can do so, if you choose to, here.
We’ve reached out to both SCEE and ASDA’s PR firm for clarification, but for now assume that this is just an estimate, and note that Sony haven’t stated any date yet for the release of the PlayStation 4 other than “Holiday 2013″.
Note too that the terms and conditions on the pre-order state that whilst “the current expected date of release made by Sony is Christmas 2013″ it’s worth noting that “Asda make no Guarantees that this is correct or will not change and Asda shall not be held responsible if Sony change or delay the release date of the Sony PlayStation 4 in the UK and or limit stock.”
Update: ASDA’s PR have told us that they “have had no confirmation from Sony” and that the date is “merely an estimation” and they “look forward to hearing a confirmed release date soon.”