Deloitte has published its annual Media Consumer survey, a snapshot of digital Britain, our habits, likes and dislikes.
The average UK citizen owns 11.4 media devices, up from 9.7 devices in 2011. Around 50% of UK citizens own a games console, 37% have a tablet and around 35% have a portable games console. Both tablets and portable games console had massive year-on-year growth with tablets gaining 175% and portable games consoles around 143% increase compared to 2011.
Of the 50% who owned a console, 66% of these had one console, 22% had two and just 11% had all three traditional home consoles.
The average UK gamer buys between four and five games a year, 81% of the games are in physical rather than a digital format. The reasons given for the continuing popularity of boxed products are that they are available before the digital versions of the game and secondly that consumers can trade in old games.
Casual gaming is on the increase but Deloitte’s research shows that hardcore gamers – those who play for more than 15 hours a week – will probably also own a tablet. Smartphone owners who do not own any other gaming device only play games for around two hours a week.
28% of those surveyed had used file sharing, music being the most popular type of media closely followed by TV shows. The number one reason for pirating media was, unsurprisingly, “It’s free”, but “I can’t get the content in the UK” came second, media corporations take note!
Only 3% of respondents said they have downloaded a game from a file sharing site.