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Sony's Poorly Timed PR Stunt For Beyond: Two Souls Shows Size of Script

Lots of words demonstrated using hardly any words at all.

Sony sent around a bound script for Beyond: Two Souls to US media yesterday. The 2,000 page lump of dead tree as shown off in a tweet from Game Informer’s executive editor, Andrew Reiner (photo below), arrived a day after Earth Day.

Earth Day is an international day of the recognition of a need to conserve Earth’s resources. Sending big blocks of blank, bound paper to media outlets for a PR stunt isn’t really in keeping with the spirit of that, is it? Perhaps the paper is all recycled and we’re sure that most of the outlets who received the “script” will put it right back into their own recycling bins but even so, it’s awkward timing!

Pages in the huge block of paper are all blank – presumably they don’t want to give away secrets – but the sheer size of the thing should demonstrate the complexity of a branching dialogue system. Of course, that’s not necessarily going to make a great game. Script size has no direct bearing on how brilliant a game is, as evidenced by the photo I took this morning of Journey’s script, below.

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43 Comments
  1. Alex C
    One for all.
    Since: Forever

    Sometimes PR stunts are so bizarrely timed. What a waste of paper.

    Still, it had folks talking about Beyond, although a 2000 page script doesn’t mean much if it plays out like Heavy Rain…

    Comment posted on 24/04/2013 at 11:30.
    • ron_mcphatty
      Member
      Since: Sep 2008

      To be fair to them, yesterday was also World Book Day, so the timing could be viewed as appropriate.

      Comment posted on 24/04/2013 at 12:06.
      • jimmy-google
        Member
        Since: Feb 2009

        It’s also national stationary week.

        Sending a couple of reams of paper made to look a bit a like a book looks very appropriate.

        Comment posted on 24/04/2013 at 12:24.
      • jimmy-google
        Member
        Since: Feb 2009

        It’s was also English Language day yesterday – so something script related seems appropriate too.

        Comment posted on 24/04/2013 at 12:25.
      • karlsquell
        Member
        Since: Forever

        It was also Tag des Deutschen Bieres. Day of the German Beer. Not that it matters though.

        Comment posted on 24/04/2013 at 12:38.
      • shields_t
        Member
        Since: Oct 2008

        That matters to me because it means I missed out on a day where I could have spent the whole day knocking back hoffbrau!

        Comment posted on 24/04/2013 at 12:54.
      • KeRaSh
        Member
        Since: Nov 2009

        Hoffbrau sounds like a beer that was created in honor of David Hasslehoff… Hofbräu was the one you we’re looking for, right? XD

        Comment posted on 24/04/2013 at 13:07.
      • ultimatepunchrod
        Member
        Since: Sep 2009

        It’s also arbitrary, made up day day.

        Comment posted on 24/04/2013 at 14:33.
      • bunimomike
        Member
        Since: Jul 2009

        Yep. 500,000 books given away in the UK alone. Was that all recycled? :-)

        Comment posted on 24/04/2013 at 15:46.
  2. Carl
    Member
    Since: Jan 2009

    Good thing no one gives a shit about Earth Day. I didn’t even know it existed until just now.

    Comment posted on 24/04/2013 at 11:31.
    • cc_star
      Team TSA: Writer
      Since: Forever

      Earth Day is really important

      We need to think about not leaving a charger turned on in a socket so China can carry on building 2 coal fired power plants every single week to power the factories that churn out the shit we love to buy.

      Load of bollocks ain’t it?
      Still, that’s one hell of a waste of paper though.

      Comment posted on 24/04/2013 at 11:45.
      • KeRaSh
        Member
        Since: Nov 2009

        Not sure if you’re serious but apparently leaving a phone charger plugged in while not charging anything uses less than a penny worth of electricity in a year (if it’s not warm to the touch…).

        Source (and also a great read:
        http://what-if.xkcd.com/35/

        Comment posted on 24/04/2013 at 13:10.
      • stonyk
        Member
        Since: Dec 2009

        I’m with you on this cc – I’m all for reducing my carbon footprint but when China and India are expanding the way they are what different does a few sheets of paper make – or worrying about the standby light on my tv when every office in the world and places like Vegas are lit up 24/7…

        Comment posted on 24/04/2013 at 15:14.
      • cc_star
        Team TSA: Writer
        Since: Forever

        @KeRaSh

        Not serious, no.
        And greatest website, ever.

        @stonyk
        Yup, I do a bit… but I don’t go out of my way like I used to… a trip to the US in ’06 made me think what’s the point.

        Comment posted on 24/04/2013 at 16:08.
  3. double-o-dave
    Member
    Since: Nov 2008

    I’m sure my desk at work once looked like your picture of Journey’s script. Now it looks like someones assaulted & disemboweled the Beyond script with a pen and typewriter whilst scolding it with boiling hot tea whilst sandblasting it with crumbs and chocolate.

    Comment posted on 24/04/2013 at 11:33.
  4. JBoo
    Banned
    Since: Oct 2011

    This comment is hidden.

    Comment posted on 24/04/2013 at 11:39.
    • Peter Chapman
      Team TSA: Editor
      Since: Forever

      The “gaming press” has been overwhelmingly positive about Sony for months. That’s because Sony has been doing a lot of really positive stuff – so they get positive coverage. When they do dumb shit like this, they get (very mild, I have to say) negative coverage. That’s how it works. We’re not here to cheerlead for Sony and we’re not here to ignore anything negative simply to appease blinkered fanboys. We’re here to write what we think about stuff that’s happening.

      If you just want Sony’s entirely positive press releases, I suggest you sign up to receive them.

      Comment posted on 24/04/2013 at 11:56.
      • Forrest_01
        Member
        Since: Jun 2009

        Well said sir. *thumbs up*

        Comment posted on 24/04/2013 at 15:22.
  5. KeRaSh
    Member
    Since: Nov 2009

    Everyone know the most important day is Towel Day!

    Comment posted on 24/04/2013 at 11:45.
    • Kennykazey
      Member
      Since: Mar 2010

      It’s the high-point of the year!

      Comment posted on 24/04/2013 at 11:58.
      • KeRaSh
        Member
        Since: Nov 2009

        The only day that comes close to that glorious day is Talk Like A Pirate Day! Arrr!

        Comment posted on 24/04/2013 at 13:11.
      • Forrest_01
        Member
        Since: Jun 2009

        That’s every day for me.

        Comment posted on 24/04/2013 at 15:21.
  6. Tuffcub
    On the naughty step.
    Since: Dec 2008

    If it’s blank paper surely it can be used?

    Comment posted on 24/04/2013 at 11:51.
    • Alex C
      One for all.
      Since: Forever

      It’s bound, and punched. So no, not really. Sony did not do this to give a job lot of US journos something to scribble on – it’ll weigh a ton.

      Comment posted on 24/04/2013 at 11:54.
      • jimmy-google
        Member
        Since: Feb 2009

        My company still buys pre-punched paper. Certainly looks usable.

        Just appears they’ve sent a load of free paper to use. Sending around something that can be instant re-used doesn’t seem too bad. The petrol used to transport it is probably worse than what they’ve actually sent.

        Comment posted on 24/04/2013 at 12:09.
      • sabbat7001
        Member
        Since: Jun 2010

        Three words. Novelty Note Pad. :)

        Comment posted on 24/04/2013 at 17:25.
    • double-o-dave
      Member
      Since: Nov 2008

      Good point… say, 2,000 paper airplanes.

      Comment posted on 24/04/2013 at 11:55.
    • rht992
      Member
      Since: Apr 2009

      Yeah its a really good multiple dialogue system. The player just writes what they want to say on the paper and makes a better script.

      Comment posted on 24/04/2013 at 14:00.
  7. Paranoimia
    Member
    Since: Aug 2008

    Anyone stopped to think that perhaps it’s recycled paper, which will then (presumbly) be recycled again by all the self-righteous gaming journos, meaning it hasn’t wasted anything but the time spent writing – and reading – these articles?

    Comment posted on 24/04/2013 at 12:41.
    • Alex C
      One for all.
      Since: Forever

      Nope. Think it’s a pr stunt.

      Just me, maybe.

      Comment posted on 24/04/2013 at 13:02.
    • Peter Chapman
      Team TSA: Editor
      Since: Forever

      you obviously didn’t waste any time reading this one, did you? ;)

      Comment posted on 24/04/2013 at 13:15.
    • Tuffcub
      On the naughty step.
      Since: Dec 2008

      Well that’s not true – creating and recycling papaer still uses a lot of power and water, and plenty of chemicals.

      Comment posted on 24/04/2013 at 14:39.
  8. samiro05
    Member
    Since: May 2010

    If you think that’s a waste of paper then shame on us gamers with piles of the stuff just with cheat codes and walkthroughs on!!

    Comment posted on 24/04/2013 at 12:49.
  9. jimmy-google
    Member
    Since: Feb 2009

    Surely sending the script would have been a far bigger waste of paper? I’ll happily take this off someones hands if the don’t want it. I could certainly make use of it.

    Comment posted on 24/04/2013 at 13:09.
  10. TSBonyman
    Member
    Since: Dec 2009

    If they had ‘printed’ off hundreds of copies and distributed them then i would say something, but i think it’s fine for a one-off item like this
    It’s not stuff like this that’s killing the planet imo, it’s the thousands of flyers/junk mail/ chip/sweet wrappers etc.

    It was poor timing though :)

    Anyway, wait until those always-on consoles start to burn a hole in the planet .. ;)

    Comment posted on 24/04/2013 at 13:39.

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