Avalanche, the developers of open world hit Just Cause 2, didn’t see a penny from the recent promotion where the full game appeared as part of the PlayStation Plus Instant Game Collection.
“I don’t know how much, if any, Square Enix has made from the game,” said the studio’s Christofer Sundberg, “but we have only received a lot of great PR and gamer feedback.”
He added that they’d “not seen a dime” from the promotion, but the feedback was “worth more than a few dollars in royalty to us at this point.”
It seems that Plus promotions are negotiated on a case-by-case basis. We’re aware that some smaller developers would rather offset the deal with some cash, but for some it’s apparent that good PR is more than enough.
“From a PR and goodwill standpoint, it’s most definitively worthwhile,” added Sundberg.
“With free giveaways, early releases, special demos and so forth Sony builds loyalty from their players,” he continued.
“That is exactly what they should focus on. Most players won’t have the money to buy both a PS4 and the next Xbox, and a PC, so a loyal customer base is a must for the survival of the consoles.”