Advert Confirms PS4 Launch In The UK This Year

Metro

“Now is the time, the world’s greatest players are going to entertain, create and amaze on the ultimate stage. This year a new generation will push the boundaries of play and share in moments of wonder. This year players will become legends.”

That is the text from a full page advert hidden in the sports section of today’s Metro newspaper. As PlayStation sponsor the EUFA Champions league then the text could refer to the “players” from football teams but you could also read this to mean “gamers”, very clever Sony.

The advert also states “PS4 Coming 2013” at the bottom.

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45 Comments

  1. Wasn’t there going to be an PS4 Advert during the Champions league tomorrow?

    + The best thing SONY could do tomorrow at the game is Advertise it in the Stadium billboards!!! :P Then the whole world will see!!! :P

    • Exactly this!

      I remember reading back in feb or march that Sony had locked down half time at the champions league final for the first PS4 ad. Makes total sense to have it in all the digital hoardings in the ground while the match is playing too.

      Isn’t the champions league final in the top 3 watched sporting events in the world after the World Cup and Superbowl finals? I’m sure it was in the region of 180 million viewers last time I looked and the majority of those are based in Europe, an alleged prime target for Sony this time round.

      Jesus I’m getting giddy in anticipation :)

  2. I sold a load of stuff on Ebay and have tucked it away to pay for my PS4. It amazed me that I had over £400 worth of stuff sitting about at home just waiting to be snapped up by Ebayers.

  3. There was a rumour going round that MS is going to aggressively push the X1 in Europe so Sony will be doing everything they can to release the PS4 in Europe at the same time as the states even if it meant delaying it in Japan. Looks like it’s true.

  4. This confirms what my crystal ball has been telling me for the last couple of months. I predicted on TSA a while back that we’d be playing PS4 this Christmas time, but won’t get a big head about it. :P

    • Good, cos you won’t be able to take your stormtrooper helmet off.

  5. The tax refund I’ll receive in a couple of weeks should cover this nicely, thanks Mr taxman!

    Now all I need to know is the date so I can book a couple of days off work.

  6. Just confirmed a bonus from work, now to create a partition in my bank account called four, not one.

  7. So exciting :-)))

  8. Exciting, we just need an office price now!

  9. I want to become a LEGEND!
    Excuse me while I plan to rob a bank from Payday: The Heist

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