Don Mattrick has given an interview to GameTrailers talking about the Xbox One and the reception it has got. Obviously he isn’t going to come out and say that reaction has been negative but there are some instances in the interview that make you raise your eyebrows. One of those points is that Don Mattrick advises that if you don’t have internet access then you can get an Xbox 360.
The exact segment about the Xbox 360 starts around the 1:40 mark. Even Geoff Keighley seems a little taken back by replying with. “So stick with 360. That’s your message?”
You can kind of see Don panic a bit afterwards once that question is asked. There are other moments during the interview where Don does really try to push the angle that this is good for gamers. He says the Xbox One is a console “for gamers by gamers,” and that people will come to appreciate the online connectivity.
I kind of feel sorry for Don because he didn’t have much wiggle room. He couldn’t exactly promote the PS4 and he has to get as much positive PR for the One as possible but his job has been made difficult by having the authentication feature while Sony came out and said they wouldn’t have it. Where Microsoft goes from here, and how the company responds to the negative reception, is anybody’s guess.