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Microsoft Might Be Planning A Gamescom Press Conference

Xbox Bing "Hotels in Cologne".

Gamescom runs from August 21st to August 25th this year. The Cologne-based show has seen a few years of lessened attention from Microsoft – although the company always has a presence, it has been less spectacular in recent years. This year, though, could be a little different.

According to CVG, Microsoft is planning an event at Gamescom that would lend credence to the reports that Microsoft sees Europe as a key battleground in the war for console gamer’s hearts and minds ahead of the next generation console launches later this year.

Xbox has slipped slightly behind PlayStation in global units shipped this generation but it has traditionally been dominant in the US and UK. Europe has, for the duration of this generation, favoured Sony’s brand of console ahead of Microsoft’s. That’s something that both companies seem aware of and both have made overtures to address with the PlayStation 4 and Xbox One. It’s suggested that Phil Harrison’s presence at Microsoft will give the company some valuable insight into the region’s development studios and retail requirements.

The report suggests that we’ll see a one hour media briefing, similar to the E3 show they put on. This will likely be Microsoft’s first large-scale opportunity to address their users since the dramatic post-E3 turnaround in policies and the departure of Don Mattrick. Hopefully it will give them an opportunity to turn around what has been a fairly disastrous period in the company’s relationship with its consumers.

Source: CVG

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29 Comments
  1. Eldave0
    andUandU
    Since: Aug 2008

    Intriguing. Come on Microsoft, announce a new Perfect Dark while you are at it.

    Comment posted on 04/07/2013 at 12:12.
    • Sillyseason
      Member
      Since: Jan 2013

      More likely what exclusivity they have bribed developers with since E3, that’s how Microsoft usually get out of trouble, being out the cheque book.

      Comment posted on 04/07/2013 at 18:47.
      • Sillyseason
        Member
        Since: Jan 2013

        In other words, not making their product better just making the competitions worse by locking devs into exclusive deals

        Comment posted on 04/07/2013 at 18:49.
      • Eldave0
        andUandU
        Since: Aug 2008

        Oh please, you sound pathetic. Fact is exclusives give consoles an identity and Microsoft has lots of promising ones on the horizon. That’s right, the X1 has a plus point. Shock horror, right?

        Comment posted on 04/07/2013 at 21:36.
      • UKZ-N3M1515
        Member
        Since: Aug 2009

        Its the way MS go about getting the “plus” points, ill just get the only exclusive i like the look of so far on PC… Titanfall.

        Anybody who defends it.. seriously, its nothing good for the consumer that they are doing.

        Well done MS, you can buy out a bunch of games and we still wont buy your shit.

        Im sure most devs aren’t stupid enough to go anything more than timed exclusive though

        Comment posted on 04/07/2013 at 23:51.
      • Eldave0
        andUandU
        Since: Aug 2008

        Clearly I’m missing something here. Surely the whole point of having two consoles available is that they offer different games? What is the point of having two consoles on the market with exactly the same libraries, specs, etc?
        What made this gen enjoyable to me was that MS had their exclusives and a great online service, while Sony had some amazing exclusives and PS+.
        Keeps things interesting and gives each console an identity. Buyers then just pick the console which is right for them.

        I’m getting an X1 over the PS4 but I’m not moaning that the PS4 is going to have some exclusives the X1 doesn’t. Its called competition and Microsoft aren’t doing anything wrong securing some exclusive titles for their new console – hell, the lack of exclusives has been most people’s criticism of the 360 over the past few years so I’m glad to see they are tackling the issue head-on.
        You want some PS4 exclusives? Buy a PS4. You want some X1 titles? Guess what, you buy an X1.

        Comment posted on 05/07/2013 at 09:20.
      • aerobes
        Member
        Since: Aug 2009

        I prefer Microsoft’s shown exclusives for the next generation and preferred their exclusives for the current generation having owned a 360.

        I have a PS3 and in all likelihood will buy a PS4. I’ve always had a Sony system, I prefer the controller and it’s what the majority of my friends and family game on. That’s how my decision is made.

        Comment posted on 05/07/2013 at 10:30.
  2. indigo19
    Member
    Since: Apr 2012

    5,000,000,000 transistors.!

    Comment posted on 04/07/2013 at 12:26.
    • The Lone Steven
      Never heard of him.
      Since: May 2010

      Great scott!

      Comment posted on 04/07/2013 at 13:25.
      • ron_mcphatty
        Member
        Since: Sep 2008

        I know, this is heavy!

        Comment posted on 04/07/2013 at 14:27.
  3. philzy85
    Member
    Since: May 2010

    “Europe has, for the duration of this generation, favoured Sony’s brand of console ahead of Microsoft’s.”

    If they stopped trying to ram US sport TV bullsh!t down our throats perhaps the new ‘box from microshaft would be more appealing to europeans……

    Comment posted on 04/07/2013 at 12:51.
    • bunimomike
      Member
      Since: Jul 2009

      I think it’ll be reinforcing the new consumer-friendly policies whilst showing off their titles from E3 plus maybe a couple of others if they’re ready to be thrust into the limelight.

      It’s easy to see why the X1 was geared around sports as they have control over the US but they’ll definitely need a different tack in Europe and this is a good chance for them.

      Comment posted on 04/07/2013 at 21:37.
  4. DJ Judas
    Epic
    Since: Aug 2008

    I do find trend/sales patterns interesting in regards to the UK being similar to the US, perhaps we just fall for multi-plat titles having Xbox at the end of the advert.

    Comment posted on 04/07/2013 at 13:05.
    • Eldur
      Member
      Since: Nov 2012

      I think it’s more that, in the previous generation, multiplatform games almost always performed better on the X360.

      Comment posted on 04/07/2013 at 14:32.
  5. stage1
    Member
    Since: Feb 2012

    It will be a “Sorry we tried to screw over consumers but we’re not anymore” conference.

    Comment posted on 04/07/2013 at 13:13.
    • TSBonyman
      Member
      Since: Dec 2009

      Something like Sony’s apologetic bow i’m guessing , except they’ll just wander about the stage with their dicks unapologetically hanging out, probably.

      Comment posted on 04/07/2013 at 16:18.
      • blarty
        Member
        Since: Apr 2011

        And then Sony will show footage in their conference from ‘Uncharted 4′ and ‘The Last Guardian’ and it’ll be game over.

        Comment posted on 04/07/2013 at 16:20.
  6. The Lone Steven
    Never heard of him.
    Since: May 2010

    But will it focus on gaming or just be more TV, more social stuff and basically everything apart from gaming?

    Comment posted on 04/07/2013 at 13:26.
    • Germanos
      Member
      Since: May 2011

      Probably sports.

      Comment posted on 04/07/2013 at 13:48.
      • KeRaSh
        Member
        Since: Nov 2009

        And Kinect! :P

        Comment posted on 04/07/2013 at 14:43.
  7. LegendishThingy
    Member
    Since: Jun 2011

    No doubt they’ll balls up again, they’re making a real farce of their PR campaign this time round. It’s quite depressing really

    Comment posted on 04/07/2013 at 14:34.
  8. Broonba
    Member
    Since: Mar 2009

    It’ll take a huge effort to get themselves back on the right footing after the last month.

    Comment posted on 04/07/2013 at 14:51.
  9. CrawFail
    Member
    Since: Apr 2010

    What are the preorder numbers for each console or is it just hyperbole? I’ve not a doubt at all that Sony lead at this point but would love to see how much by.

    Comment posted on 04/07/2013 at 18:15.
  10. Vandix
    Member
    Since: Mar 2009

    They kind of have to don’t they… But I’m wondering what they’ll show, they’ve showed all their first year games already…

    Comment posted on 04/07/2013 at 19:50.

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