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Sony Boss Claims PS4 Camera Wasn't Cut To Beat Xbox One Price

"We couldn't possibly have known what the Xbox was going to cost."

“We couldn’t possibly have known what the Xbox was going to cost,” says Sony Computer Entertainment’s Vice President Fergal Gara, speaking [to TechRadar] at the PlayStation event last night, which TheSixthAxis attended.

Common rumourx of late suggested that Sony had dropped the camera from the retail package to allow the PS4 to be priced considerably under what Microsoft aimed the Xbox One at, a price which resulted in applause during the former’s pre-E3 conference.

The PS4 is £349, the Xbox One around £429.

Gara claims the PS4’s price was set well before Microsoft’s reveal. “What I’ll say is, lots of ideas were considered you know, lots of different combinations and of course price was I think fairly clear from a very long time out but you know everything about PS4 is about giving gamers choice.”

“So if you don’t want a camera you don’t have to have a camera. If you want to trade in games, you can trade in games. So there’s been nothing in the whole proposition that is overly restrictive and I think the reaction has proved that people value that.”

It’s worth noting that the PS4 will come with a camera-required game baked onto the console’s hard drive, with the cynic suggesting it’s there to help sell cameras down the line.

“To design a piece of technology like that it’s very easy to deliver one or the other, in particular I’m talking about the price and the performance trade off. It’s very hard to deliver both and for me the balance that’s been delivered across those two is outstanding.”

Gara claims the PS4 is the “most powerful gaming device ever conceived” – he’s presumably just referring to consoles there – “and at a price that feels very acceptable, certainly based on the pre-order volumes that we’re seeing.”

The Sony boss also added that, based on his feedback, the PS4 is “ahead on pre-orders” compared to the Xbox One. He also teased more content at Gamescom, which is next month.

  1. Broonba
    Since: Mar 2009

    Like others have said, I’m glad that the camera is optional as it gives me the option to buy one or not. If in future, loads of games are utilising the camera then I’d probably buy it, but until then I’ll be happy without it.

    Comment posted on 06/07/2013 at 21:20.
  2. SH Number 7/Mini-Lipscombe
    Since: May 2011

    If it wasn’t going to be included then why make every controller have that move type thing in it? Am I missing something surely with out the camera that is useless and just increasing the price of the controller for no reason.

    Comment posted on 07/07/2013 at 11:26.
    • jimmy-google
      Since: Feb 2009

      The alternative is you have to buy an add on for every controller to use the camera. That would have been expensive for the players and a harder sell.

      The bar also shows which controller is which player so it has other uses as well.

      Comment posted on 08/07/2013 at 13:00.
  3. Blez
    Since: Jul 2013

    As consumers and gamers, the price of the ps4 is really good but when you have “the best console” on the market, selling it so cheap and saying it’s for the consumers doesn’t sound right to me. We don’t see that nowadays.

    Seriously, the mini ipad is more expensive than the ps4.

    Last year, Sony posted a loss of 5 billion $ and yet somehow with the launch of the ps4 they are still cutting prices and claiming that the price was already 349£?

    I’m a vivid gamer and the price tag of the ps4 is very tempting but c’mon, what’s the catch?

    Comment posted on 07/07/2013 at 20:18.
    • jimmy-google
      Since: Feb 2009

      It was always going to be cheaper than the PS3 as Sony didn’t have the same development costs as their using more off the shelf parts which are also cheaper to make. Add to that to the fact they don’t have a very expensive camera bundled and they can easily undercut their competition.

      They’ll claw any losses on the consoles through the game sales which there will be more of it they undercut the competition as well.

      Comment posted on 08/07/2013 at 13:03.

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