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Singstar's Permanent XMB Slot Nets 1.5 Million New Users

Trojan horse is a massive success.

It’s well documentedpeople went crazy over Sony’s placing of the SingStar trojan horse on the PlayStation 3’s XMB when they shoved it on us in a firmware update towards the end of last year, but for the publisher and the studio, it worked.

The project has netted Singstar 1.5 million new users [via] since the October change. In comparison, there were 2 million users in the preceding five years. You might not like having that icon there, but for Sony, it’s a success.

The game, which is now free to play (with users just buying the songs they want) has a conversion rate of around 6%, with the discussion (at Develop today) by London studio director Dave Ranyard indicating that some have bought over a thousand songs.

Ranyard says that the team added lots more points of purchase (after watching a video, for example) and streamlined the whole purchasing system from six clicks down to three, removing as many barriers to entry as possible.

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23 Comments
  1. bigbaldwolf
    Member
    Since: Mar 2012

    1.49 million accidental clicks on it lol

    Comment posted on 09/07/2013 at 12:29.
    • jimmy-google
      Member
      Since: Feb 2009

      I imagine that to record new users they’re looking at song sales or trophies rather than just starting the app.

      Comment posted on 09/07/2013 at 12:36.
      • bigbaldwolf
        Member
        Since: Mar 2012

        Wow.

        Thanks for the insight. I’m pretty sure what I wrote was just a crap joke lol

        Comment posted on 09/07/2013 at 12:44.
    • RoadRunner
      Member
      Since: Jul 2013

      This really disappoints me.

      I thought Playstation owners were grown up and mature, however it seems many of them are spotty 14yr olds that think having a Singstar icon on the XMB somehow makes them less of a man.

      Comment posted on 09/07/2013 at 20:42.
  2. doomsday619
    Member
    Since: Nov 2008

    The app is on the other 2 PS3’s in my house but not on the one i use myself.

    Comment posted on 09/07/2013 at 12:35.
  3. Flexxible
    Member
    Since: Mar 2009

    HMMM, am i the only one who doesn’t have that singstar icon on the XMB???? never had it
    Maybe that’s because i skipped the update, as i didn’t have a lot time to play games on my PS3, i never installed that update and did the one after that update.
    Anyway, i’m glad i don’t have that stupid icon xD

    Comment posted on 09/07/2013 at 12:35.
    • doomsday619
      Member
      Since: Nov 2008

      Nope i dont have it either.

      Comment posted on 09/07/2013 at 12:38.
      • Flexxible
        Member
        Since: Mar 2009

        hahahaha, typed the message at the same time, but i’m glad i don’t have that icon

        Comment posted on 09/07/2013 at 12:43.
  4. hol
    Member
    Since: Oct 2009

    It’s on both my machines & i’d like rid of it. We should’ve always had the option to opt out.

    Comment posted on 09/07/2013 at 12:42.
    • dude90
      Member
      Since: Nov 2009

      I could’ve said the same thing about the Home icon, but then again I use Home but just forget Singstar is here.

      Comment posted on 09/07/2013 at 12:55.
      • hol
        Member
        Since: Oct 2009

        True but then the PS3 never booted straight onto the Home icon, this does & it’s really annoying :(

        Comment posted on 09/07/2013 at 13:45.
  5. stormy
    Member
    Since: Apr 2010

    Never clicked it, would love to get rid of it….

    Comment posted on 09/07/2013 at 12:55.
  6. BrendanCalls
    Post Hoc, Ergo Propter Hoc - YOHIMBÉ!!!
    Since: Forever

    So I guess with such success we can expect more of these types of icons. We have 1.5m people to thanks for this :-(

    Comment posted on 09/07/2013 at 13:11.
  7. ArrebatoTarugo
    Member
    Since: Jul 2013

    People are simply stupid. We have what we deserve.

    Comment posted on 09/07/2013 at 13:31.
  8. DividSmythe
    Member
    Since: May 2012

    I wish they put this on PSblog as would be hilarious to see some of those replies.
    Although I have used it, it doesn’t make me log in to it more often as I thought it would. It needs more songs the kids will love.

    Comment posted on 09/07/2013 at 13:39.
  9. robotattack
    Member
    Since: Jul 2013

    I would suspect the core software now being free would be more of a contributor to new users using it. Obviously the icon would have helped draw attention to it of course. Also, referring to it as a “trojan horse” is a bit misleading; it’s an icon linking to software that does exactly what you’d expect it to.

    Comment posted on 09/07/2013 at 13:40.
  10. hannes_truce
    Member
    Since: Sep 2008

    Having a way to get rid of it wouldn’t have affected these numbers, as the 1.5 million’s interaction with the icon was to click it, not to delete it.

    So I’m happy for more of these to appear, as long as I have the option to remove them.

    Comment posted on 09/07/2013 at 13:41.

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