Eurogamer are reporting that Sony won’t make a profit on the PS4 hardware at launch, but expects to after a typical users buys a PlayStation Plus subscription and at least one launch title.
They appear to be selling the system at around a $60 loss, which isn’t too far from the retail price of a game in the US or a one year PlayStation Plus subscription. Naturally, with these two combined after cuts going to retailers, developers and such, Sony expect to recoup those losses.
It’s a good strategy, allowing them for the low price point of $399 (or £349 in the UK). Masayasu Ito, a Sony Japan executive expects that they’ll turn a profit with the PS4 sooner than they managed with the PS3.
This seems like a strong strategy, and it really feels as though Sony know what they are doing heading into their next generation launch.