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PS4 Advertising Campaign Is The Biggest In Sony's History

This is for the players.

Alongside revealing their Since ’95 videoa nostalgic look at PlayStation’s history and heritage, Sony have teased that their PS4 advertising campaign will be massive, saying that it’s “the biggest in our history” to TSA.

So, expect big things from their PS4 advertising campaign, which they’ll be gearing up over the next month or so, until the US launch of November 15th and then continuing past that to the European launch on the 29th, with plenty of post-release advertising to follow.

They’re also teasing plans to get this Since ’95 video out to the masses over the next few weeks, so they’re clearly aiming at a wider audience than you and I; more than just the people reading articles and watching videos on gaming sites, anyway.

Hopefully that amounts to much more than pushing the “This is for the Players” slogan and #4thePlayers hashtag. But those are nice too.

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8 Comments
  1. hannes_truce
    Member
    Since: Sep 2008

    Excited to see how they approach the marketing.

    Comment posted on 21/10/2013 at 12:50.
  2. lambchop
    Member
    Since: Aug 2013

    They seem to be doing good so far. Microsoft I`m sure will spend much more, but have a bit of an up hill struggle on their hands..

    Comment posted on 21/10/2013 at 13:13.
  3. Scotty34
    Member
    Since: Apr 2011

    I would love to see the since 95 on TV, guess they would have to cut alot of it though to put it into an affordable air time slot.

    Comment posted on 21/10/2013 at 13:41.
    • p9ul
      Member
      Since: Sep 2009

      I imagine it will air at some point – I remember seeing the entire GT5 intro movie being aired a couple of times, although admittedly it was normally on something like ITV4…

      Comment posted on 22/10/2013 at 11:13.
  4. Severn2j
    Member
    Since: Aug 2008

    I hope they do, advertising doesn’t seem to be their strong point. Comparing the current gen consoles, the X360 always got more airtime than PS3 and it was only the exclusives (like The Last of Us) that ever really got screen time.

    Although saying that, I think it has got better recently..

    Comment posted on 21/10/2013 at 15:26.
  5. cam the man
    Member
    Since: May 2009

    I’ve liked a lot of Sony’s quirky ads in the past so looking forward to what they’ve come up with this time.

    Comment posted on 21/10/2013 at 15:51.
  6. mclarenrob2
    Member
    Since: Jul 2012

    I want to see some PS4 ads on tv!!

    Comment posted on 21/10/2013 at 20:39.
  7. Klart
    Member
    Since: Jun 2010

    What’s the use? They’re hardly gonna be any PS4’s available in 2013 in Europe; the’re all sold anyway.

    Comment posted on 23/10/2013 at 09:49.

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