I’ve been with PlayStation since about 1998. That’s not quite the 1995 – the launch of the original console – that the title of this advertising campaign focuses on, but I think that’s understandable since I was two years old when Sony’s first gaming system released.
Now, eighteen years later, Sony are celebrating the countdown to the launch of the PS4 with a look at their heritage, over on a dedicated section of PlayStation.com whether you’ve been here since 1995 or are just about to enter the world of PlayStation with their fourth home console.
The first part of this is a film that spans the almost twenty years of PlayStation, which you can see below. Hopefully this will resonate with you – that seems to be the idea – and you’ll get a twinge of nostalgia as you watch. Oh, and we’re told that you should keep an eye on the order that the PlayStation symbols appear in, for your chance to win a PS4 over on the official Since ’95 site.
This follows the very successful twitter campaign back in February, where #PlayStationMemories trended all day before the PS4 announcement. That’s just one moment in PlayStation’s history, and there will be many more to come.
What do you think of this unique approach to advertising? Have you been with PlayStation since 1995?