Sony’s PS4 advertising campaign kicked off last week with the brilliant #4ThePlayers Since 1995 video, which showed a life with PlayStation from 1995 until 2013, from the PS1 to the PS4.
It was rather brilliant, but their new advert features Tinie Tempah and is named “A Demonstration of Play”. It’s really good, and not too in-your-face with the advertising – I can imagine them using this in the cinema or a cut-down version for TV.
Quite interestingly, it’s not the first time a PlayStation advert has featured Tinie Tempah – if you watch the Since 1995 video again, you’ll see the exact poster he’s signing in this video in the background, at around the 2:45 mark.
Perhaps we should be looking at that video and keeping an eye on the background, for a hint at where they could take it next. Whatever the case, it’s just excellent marketing.
If you head over to their dedicated portal, you can also get a chance to win a PS4 or Tinie Tempah tour tickets, by once again spotting the four face button symbols in order.
Bring on the next advert.