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Fantastic New PS4 #4ThePlayers Advert Features Tinie Tempah

A demonstration of play.

Sony’s PS4 advertising campaign kicked off last week with the brilliant #4ThePlayers Since 1995 video, which showed a life with PlayStation from 1995 until 2013, from the PS1 to the PS4.

It was rather brilliant, but their new advert features Tinie Tempah and is named “A Demonstration of Play”. It’s really good, and not too in-your-face with the advertising – I can imagine them using this in the cinema or a cut-down version for TV.

Quite interestingly, it’s not the first time a PlayStation advert has featured Tinie Tempah – if you watch the Since 1995 video again, you’ll see the exact poster he’s signing in this video in the background, at around the 2:45 mark.

Perhaps we should be looking at that video and keeping an eye on the background, for a hint at where they could take it next. Whatever the case, it’s just excellent marketing.


If you head over to their dedicated portal, you can also get a chance to win a PS4 or Tinie Tempah tour tickets, by once again spotting the four face button symbols in order.

Bring on the next advert.

Source: YouTube

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  1. tactical20
    Since: May 2010

    Glad I’m not the only one who thought it was rubbish!

    Comment posted on 30/10/2013 at 13:05.
    Since: Sep 2012

    The older generation have already decided which console they’re buying,this advert is for the youngsters still undecided.It’s time for the younger generation to pick up the mantle and show us what can be created on these new consoles,while us older generation sit back and moan “how good games were back in my day”.

    Comment posted on 30/10/2013 at 13:20.
    • lambchop
      Since: Aug 2013

      It’s not really a generational thing. Its just a crap advert for Playstation. It’s an ad that every time you see it you`ll be trying to remember what its advertising.

      Comment posted on 30/10/2013 at 13:34.
  3. KeRaSh
    Since: Nov 2009

    I don’t know who this guy is but I liked the “ad” as a video. I think it was nicely done with thoughtful narration. Not exactly a PS4 ad but great for what it is.
    If I win a PS4 through this competition, then it might just be the best ad ever for me, haha!

    Comment posted on 30/10/2013 at 14:17.
  4. gazzagb
    Master of speling mitakse
    Since: Feb 2009

    As others have said, the other one was far better, I don’t get how anyone can think this is a good advert tbh.

    Comment posted on 30/10/2013 at 15:50.
  5. OneShotWook
    Since: Jun 2010

    Seems to be some ‘aspirational lifestyle’ advert and as such i’m not surprised you guys don’t get it.In fact i’d be worried if you did:p

    Comment posted on 30/10/2013 at 17:35.
  6. stormy
    Since: Apr 2010

    Garbage advert…

    Comment posted on 30/10/2013 at 22:44.

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