Destiny Sets A Few Release Day Records At Retail And Digitally

We don’t exactly have the full picture yet, but it’s without doubt that Destiny’s launch was a massive deal for Activision and Bungie. Having already bet $500 million on the new franchise during development and marketting of the game, they announced today more than $500 million worth of stock has been sold in to retailers and first parties around the globe, making it the largest new video game franchise launch ever.

This quite obviously doesn’t tell us how many games were sold on day one, but it does easily demonstrate that Activision’s bet is paying off, with retailers backing them up and the previous statements about pre-order records being broken. It will not come as much of a surprise if Activision are able to follow this up by announcing that Watch Dogs’ own new IP sales records are eclipsed.

One little tidbit that is known on the sales front is that Destiny has handily become “the highest-selling day one digital console release in history,” as CEO of Activision Publishing, Eric Hirshberg stated as part of the press release. He continued to predict, “Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand.”

We’ll let you know when they tell us how many zillion copies have actually ended up in player hands. Hopefully there’ll be a snazzy new infographic to do so. I like infographics.

Source: press release

13 Comments

  1. Oddly enough I had to create an infographic this week for a tender. Unfortunately it wasn’t for Destiny. I’m not a big fan of the game so far but that would of been cool!

  2. It’s also set a record for “most people randomly dancing with complete strangers”. I think it’s quite cute you can do a little dance at the end of one of those big long co-op missions.

    • You can do a litte dance whenever you like!

      • You _could_ do a little dance whenever you like, but that’d be madness! Save it until you’ve got an excuse.

        Such as a big boss fight.

        Or just creep up behind random people in the Tower and dance when they’re not looking because reasons.

  3. well deserved, its a cracking game from what I’ve played so far

  4. We want pie charts.

    • I’d happily accept pie without charts, personally.

      • Mmmmmmmm pie with custard,that’s my desert sorted.Oh and back to the topic of Destiny i wonder if it will be a yearly franchise or every other year?

      • I’ve got an apple pie in the fridge, now I know what I’ll be eating while playing Destiny later! Thanks for reminding me! :-D

  5. I tried to resist as have got back into killzone recently and just bought diablo 3…cracked last night and bought from the US store for £33.

    Can’t wait to play when I get in.

  6. You can add this record – how quickly i managed to somehow end up buying the game today after saying repeatedly that i wouldn’t. :D

  7. Maybe I’m alone here but I’m not enjoying Destiny at all so far. So much hype …for this? It’s like they sucked all the life out of Borderlands. Endless waves of respawning enemies. Exact same mission objective over and over again. I’m bored to tears. Sure the game looks great/controls well but I’m not getting full retail release from this at all. Should have been F2P.

    • My thoughts exactly from the Beta which is why I’ve avoided the game. I find it not particularly bad or good, just average & not my kind of game as even things like the characters animation annoys me. If you watch a character run around in BF4, then watch a character run around in Destiny, in my opinion BF puts Destiny to shame.

      As for the F2P, thats my thoughts too after I saw a Youtube clip of PlanetSide 2 which is coming to the PS4. I could be wrong but they look like they have a very similar type of gameplay and visually PlanetSide looked better to me but it was running on a PC, probably with ultra settings whatever it is.

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