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GAME Buys E-Sports Company Multiplay For £20 Million

It's in the GAME

It seems like only a few weeks ago that GAME were in dire financial straits and on the verge of collapse but they have rebounded and splashed out £20 million on E-Sports company Multiplay.

“The acquisition of Multiplay is an exciting and strategically important step for GAME,” said GAME CEO Martyn Gibbs. “The world of live events, eSports and multiplayer gaming is growing rapidly and one we have been looking to enter for some time.”

“GAME and Multiplay are both passionate about games and gaming, building valuable communities of gamers and putting customers first,” added Multiplay founder and CEO Craig Fletcher. “Over the years we’ve worked closely with the GAME team on many occasions and come to know them well.”

E-sports are huge in Asia and are a growing market in Europe and America, personally I’d rather play the game myself than watch someone else do it.

Source: MCV

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20 Comments
  1. Starman
    Member
    Since: Jul 2011

    The prices in Game are still ridiculous in case anyone’s wondering, but someone must be buying I guess. Evolve was £54.99, FIFA 14 £52.99 for example.

    Comment posted on 02/03/2015 at 12:47.
    • Avenger
      Member
      Since: Oct 2012

      As you’ve noted the prices are still ridiculously high. For some stupendous reason, PS controllers were raised in price with a DS3 costing £70 in my local GAME store. Console deals are utterly boring and expensive, selling games to them seems to be more complicated than ever. They really don’t know what a ‘deal’ is. In fact the last time I ever shopped with them must have been well over a year ago, and much longer for buying something from one of their shops. Rant over.

      Comment posted on 02/03/2015 at 13:20.
      • Eldaveo
        Member
        Since: Oct 2013

        I dunno, while I find their normal prices to be a bit steep, they usually have some good offers on. For example:

        1TB Xbox One + Forza 5 + COD AW = £299

        To me that’s a really good deal.

        Comment posted on 02/03/2015 at 13:36.
      • Starman
        Member
        Since: Jul 2011

        I use them for trading in, though that’s partly because there’s nowhere else left to trade in and partly because I usually get PSN/xbox credit with it.

        Comment posted on 02/03/2015 at 13:38.
      • Avenger
        Member
        Since: Oct 2012

        No doubt about it, the Xbox offer was awesome (extremely, ridiculously tempting). I did buy my PS3 off them as well with a great bundle, but these offers seem like small punctures in the hard pricing on most other things.

        I usually find I’d have to price match anything to get a decent price at game, and even then, there’s sod all worth buying except digital credit.

        Comment posted on 02/03/2015 at 15:03.
  2. JustTaylorNow
    Member
    Since: Oct 2011

    Who shops in game anymore like statham said their price are ridiculous! I use game to trade in games to buy vouchers for psn but good on them that they seem to be back on track after last year

    Comment posted on 02/03/2015 at 12:55.
    • Forrest_01
      Member
      Since: Jun 2009

      I had no idea Jason Statham was into gaming!

      Comment posted on 02/03/2015 at 15:55.
      • JustTaylorNow
        Member
        Since: Oct 2011

        Lol auto correct. I meant starman

        Comment posted on 02/03/2015 at 23:33.
  3. rSp8
    Member
    Since: Aug 2008

    Where the F did they get £20m from??? That’s a hell of lot of Skylanders and Disney Infinity junk sold right there.

    Comment posted on 02/03/2015 at 13:29.
    • Starman
      Member
      Since: Jul 2011

      The Game I was in has 2 shelves of those figures where the Vita & DS games used to be. To see Vita games you have to ask to see them like some kind of questionable material as they’re fetched from out the back!

      Comment posted on 02/03/2015 at 13:41.
      • Forrest_01
        Member
        Since: Jun 2009

        Oh, please tell me that they sell them in brown paper bags too? That would just complete the experience! ;)

        Comment posted on 02/03/2015 at 15:56.
      • Starman
        Member
        Since: Jul 2011

        Ha ha, sadly not Forrest.

        Comment posted on 02/03/2015 at 17:38.
  4. hornet1990
    Member
    Since: Mar 2011

    I thought GAME was in a dire state not that long ago and close to folding? Must’ve got a serious cash injection from somewhere because as far as I can tell they’re still behaving much the same way they did before then, i.e. stupid prices and asking almost as much for used copies etc; so can’t see how they’ve “earned” the money through reforming…

    Comment posted on 02/03/2015 at 14:05.
    • Starman
      Member
      Since: Jul 2011

      The new generation of consoles kept them going, otherwise they’d be gone by now. But as several have said, they’ve not learnt from past mistakes so are destined for administration again sooner or later.

      Comment posted on 02/03/2015 at 14:22.
  5. CR8ZYH0RSE
    Member
    Since: Sep 2012

    The one company i wished had of failed.I hate Game for what they’ve become,selling overpriced games and accessories.Trading in is just as bad,they make as much money as you on your game.The only bargains to be had are when other store are doing deals.

    Comment posted on 02/03/2015 at 14:13.
  6. BrendanCalls
    Post Hoc, Ergo Propter Hoc - YOHIMBÉ!!!
    Since: Forever

    I too harbour a disliking of GAME, they must only survive through mums and grannys buying things for boys over Xmas and at bdays.
    They need a massive PR campaign and an overhaul of their pricing to survive long term

    Comment posted on 02/03/2015 at 15:15.
    • Avenger
      Member
      Since: Oct 2012

      It’s sad that certain people who know little about games but buy them as gifts presume they just step into GAME, buy something, and that’s the universal cost of computer gaming.

      Comment posted on 02/03/2015 at 17:01.
  7. Forrest_01
    Member
    Since: Jun 2009

    For the record, I actually don’t hate Game.

    Sure, they are overpriced on around 99% of their stock & it isn’t all that often that I actually shop there, but I for one wouldn’t wish them harm – They are pretty much the only gaming presence on the high street now (certainly in my town at least) & there is an customer base out there for them. Mainly those who are not quite so internet savvy.

    Although I don’t shop there all that often, I do like to actually give a boxed game a good fondle before I make a decision on whether its for me or not.

    Plus, Game vouchers for Xmas is still better than an Xmas jumper.

    Comment posted on 02/03/2015 at 16:15.
    • Starman
      Member
      Since: Jul 2011

      Reading your comment on fondling the boxes may explain the vita games not on display situation!

      Comment posted on 02/03/2015 at 17:41.
  8. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    Games aren’t currently expensive. I remember Street Fighter 2 Turbo costing £99.99 for the game alone.

    Things go up in price and with the Internet and Supermarkets being heavily involved with Gaming, people should just buy from sources which sit comfortably with them. I used to really dislike Game, but with their new teams and friendly staff, they’re not that bad. Sick of reading about people moaning about price. You want your wages to increase but you’re not willing to pay a little more for a game. Does my nut in.

    Comment posted on 02/03/2015 at 22:39.