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Nintendo Set New Records With Switch's First Month Of US Sales

And a three figure attach rate.

It might feel like we’ve read this particular story a few times already, but trust us when we say it is news. With the NPD Group’s March results nigh, the Nintendo Switch has become the Japanese giant’s fastest selling console in the US, with 906,000 units sold in March.

That number is bound to have passed the 1 million mark, as stock has struggled to meet demand. Stock is limited enough that Nintendo can announce when they’ll have stock in their flasgship Nintendo Store in New York and a long line will form.

Meanwhile, The Legend of Zelda: Breath of the Wild sold 1.3 million copies in the States, split 925,000 for Switch and 460,000 for Wii U – this includes both physical and digital sales. That’s right, that’s an attach rate of 102% for the Switch, which is both impressive and amusing. There is a good explanation for this, however, as Breath of the Wild came in both a standard and Collector’s Edition, and it’s likely that some people bought both – one to keep and one to play.

Of course, stocks are still low deep into April, with Nintendo saying that they are “working to make sure everyone who wants a system is able to buy one, and more systems are continually being shipped.”

With Mario Kart 8 Deluxe out at the end of this month, Nintendo are likely to keep that early momentum going, but we’ll have to wait and see whether or not ARMS and Splatoon 2 can keep the good times coming through the summer.

Source: Nintendo, via Kotaku 

8 Comments
  1. Andrewww
    Member
    Since: Jan 2010

    All sounds a bit like a 1st of April’s joke, but if it’s true it’s good to hear it’s not all doom and gloom for Nintendo.

    Comment posted on 14/04/2017 at 14:45.
    • Stefan L
      Community Team
      Since: May 2009

      Another theory is people buying Breath of the Wild before actually managing to get their hands on a console.

      Comment posted on 14/04/2017 at 16:45.
      • ron_mcphatty
        Member
        Since: Sep 2008

        Are these figures sales to stores or sales from stores to customers? I can’t imagine 20,000 Americans buying a game without a console, I know it’s a big old island but that’s a very big number. I can imagine big companies buying up shipments to keep in warehouses and stop supply outstripping demand, so they can stop smaller stores dropping prices and so keep their own prices high.

        Comment posted on 14/04/2017 at 16:52.
      • Stefan L
        Community Team
        Since: May 2009

        Console sales are through NPD, which is sell through, but not tracked 1:1. BotW sales are from Nintendo, rolling together both retail and digital sales.

        Comment posted on 14/04/2017 at 17:04.
      • colmshan1990
        Member
        Since: Apr 2009

        Buy the console online and import it from whatever country the website was hosted.

        Comment posted on 14/04/2017 at 17:03.
    • TrumpyMx
      Member
      Since: Nov 2016

      I was expecting the record to be “highest number of disappointed customerd realising they fell for the same stunt again” record

      Comment posted on 15/04/2017 at 09:03.
      • Starman
        Member
        Since: Jul 2011

        Nope, Sony still hold that with the Vita. And I was one of them.

        Comment posted on 15/04/2017 at 19:10.
      • Avenger
        Member
        Since: Oct 2012

        +1 Starman’s response.

        A dick comment deserves that kind of response.

        Comment posted on 15/04/2017 at 20:43.

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